MOBILITY ON DEMAND - A HOLISTIC APPROACH · 2018-05-11 · MOBILITY ON DEMAND - A HOLISTIC APPROACH...

MOBILITY ON DEMAND -A HOLISTIC APPROACH

NCTCOG Mobility on Demand Working Group – May 15, 2017

AGENCY FACTS

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Paratransit ServiceCommuter Vanpools

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SERVICES

RIDERSHIP

INNOVATION

LEADERSHIP

24 Bus RoutesA-train Commuter RailDemand-Response Services

Carried Over 2.9 Million Passengers in FY ‘16

Integrated TNC; Taxi PartnershipReal-Time Travel Tools

Financial & Transparency AwardsNationally Recognized Staff and Programs

Paratransit ServicesCommuter Vanpools Commuter Bus

CHALLENGES: TRANSIT IN A SUBURBAN ENVIRONMENT


More Affluent Communities

Limited Access to Transit Stations

Commuting – Work and Education

Single Family and Retail Centers

Street Layout

Lacks Service Sector Labor Force

TRANSIT MARKETS IN SUBURBAN AREAS


First and Last Mile Connections

Paratransit Alternatives

Site Specific or Employment Centers

Entertainment and Special Events

Connections to Commuter Rail

SUBURBS & TRADITIONAL FIXED-ROUTE CHALLENGES


Lacks the Necessary Density

Narrow Streets

Inefficient Use of Traditional Transit Service

Lower Ridership

Higher Cost Per Passenger

CHALLENGES: TRADITIONAL ON-DEMAND / PARATRANSIT


Mandated, But Not Cost Effective

Low Efficiency

Limited Availability

Trips Require Advance Booking

Possibility for Trip Denials

SOLUTIONS


• Limited Stop Circulator

• Taxi: Direct Rider Request

• Taxi: Agency Dispatch

• TNC Rider Request

LIMITED STOP CIRCULATOR


QUALIFY

• Riders Meet Specific Agency/Regulatory Requirements

DEBIT CARD

• Purchase Debit Card Through Vendor with subsidy and limits set by municipality. (4:1, 2:1 Etc.).

BOOK TRIP

• Passenger Books Trip Through Vendor, Pay with Debit Card

CUSTOMER SERVICE

• Vendor and Agency

PROPOSED McKINNEY TAXI VOUCHER PASSENGER PROCESS

TAXI SERVICE: DIRECT RIDER REQUEST


QUALIFY

• Passengers Meet Specific Agency/Regulatory Requirements

Fare

• Pay Same Established Fare in Agency Vehicle or Taxi

BOOK TRIP

• Passenger Requests Trip Through Agency Call Center

CUSTOMER SERVICE

• Taxi may be dispatched in lieu of Agency fleet


TAXI SERVICE: AGENCY DISPATCH


QUALIFY

• No Rider Specific Eligibility; Qualify Based upon trip Origin/Destination, Time of Day and other parameters

Fare

• Pay TNC Rates (Including Surge Pricing) Less Agency Discount

BOOK TRIP

• Passenger Requests Trip Via Mobile App

CUSTOMER SERVICE

• Vendor Driven; Limited Agency Involvement


TNC RIDER REQUEST


CURRENT UBER PARTNERSHIP / HIGHLAND VILLAGE


Open to General Public

Service Parameters: Geofence, Timeblocking

$2.00 discount for all trips within zone

Customizable

RIDERSHIP RESULTS


0

5

10

15

20

25

30

35

10/2016 11/2016 12/2016 1/2017 2/2017 3/2017 4/2017

Total Weekly Trips

0

10

20

30

40

50

60

70

80

90

Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17

Unique Riders (Cumulative)

EXPANDED ON-DEMAND RIDESHARE SERVICES


Going Beyond Pilot Program

Higher Cost Contract

Compatible with Transportation Grants

Program Options

Not Exclusive to TNCs

REQUEST FOR PROPOSALS


“On Call” Service Contracts with Task Order Based Program Deployment

Customer Driven Transportation

Experienced

Geographic criteria that is automatically applied

Ridership Data Provided

REQUEST FOR PROPOSALS


• Paratransit

• Connections to Transit

• Late night service / special events

Ability to Service Various Markets

• Adjustable Subsidy

• Fixed Fare (DCTA makes up the difference)

• Preloaded Passenger Account

Provide Different Discount & Subsidy Arrangements

Customizable Service Parameters

PROCUREMENT TIMELINE


Fall of 2016 – Develop

RFP

January –Release of

RFP

February –Proposals

Due

March –Evaluation of

Proposals

March 23 –Board

Approval

Ongoing – NTP and Contract Negotiation

RESULTS


• Proposals Accepted from Lyft and Irving Holdings

• Taxi Voucher Program Implemented in McKinney

• Taxi Dispatch Program in Frisco

• Lyft Program in Development

• Expansion and Customization Opportunities

CHALLENGES


Convey Need for Flexible Approach

Insurance Requirements

Undefined FTA & Funding Regs

Surge Pricing

Evolving Technologies

Privacy Concerns & Ridership Data

REAL TIME TRANSIT SERVICE (FUTURE VISION)


Compliments Traditional Transit

Leverage Private Sector

Cost Containment

Flexible, Convenient

Customizable

Innovative Technology

REAL TIME TRANSIT SERVICE (FUTURE VISION CONTINUED)


Adjustable for Subsidies

Customer Driven Demand

Serves Unbanked Customers

Serves Customers w/o Smartphones

Option for Paratransit Service

MOBILITY ON DEMAND - A HOLISTIC APPROACH · 2018-05-11 · MOBILITY ON DEMAND - A HOLISTIC APPROACH...

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