2017BLACKFRIDAY/CYBERMONDAYR E C A P

42%Mobile purchasesequated to a

record breaking

of all BlackFriday sales

up 5%

up 1%

at $112

Average Spent

at $127iOS

Android

Mobile accounted for 61% of allwebsite tra�c on Thanksgiving 2017

Mobile purchases were up 29% YoYeclipsing over $2 billion dollars

16.8%increase

from 2016

61%

39%

$6.59Bworth of

mobile sales

$2Bin smartphone

revenue

Cyber Monday 2017The biggest US online shopping day of all time.

40%increase

from 2016

$50Bin onlinerevenue

16.8%increase

from 2016

Mobile accounted for47.4% of all website tra�c

From November 1-27, the holidayshopping season has driven

Inspired to get your 2018 mobile strategy underway? Check out Localytics.com/blog.

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