Mobile purchasesequated to a 42 -...

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2017 BLACK FRIDAY/ CYBER MONDAY RECAP 4 2 % Mobile purchases equated to a record breaking of all Black Friday sales up 5 % up 1 % at $112 Average Spent at $ 127 iOS Android Mobile accounted for 61% of all website traffic on Thanksgiving 2017 Mobile purchases were up 29% YoY eclipsing over $2 billion dollars 16.8% increase from 2016 61% 39% $ 6.59B worth of mobile sales $ 2B in smartphone revenue Cyber Monday 2017 The biggest US online shopping day of all time. 40% increase from 2016 $ 50B in online revenue 16.8% increase from 2016 Mobile accounted for 47.4 % of all website traffic From November 1-27, the holiday shopping season has driven Inspired to get your 2018 mobile strategy underway? Check out Localytics.com/blog. Brought to you by the data-loving nerds at

Transcript of Mobile purchasesequated to a 42 -...

Page 1: Mobile purchasesequated to a 42 - Localyticspages.localytics.com/rs/650-CZQ-842/...Black-Friday-Cyber-Monday-R… · BLACK FRIDAY/ CYBER MONDAY RECAP Mobile purchases equated to a

2017BLACKFRIDAY/CYBERMONDAYR E C A P

42%Mobile purchasesequated to a

record breaking

of all BlackFriday sales

up 5%

up 1%

at $112

Average Spent

at $127iOS

Android

Mobile accounted for 61% of allwebsite tra�c on Thanksgiving 2017

Mobile purchases were up 29% YoYeclipsing over $2 billion dollars

16.8%increase

from 2016

61%

39%

$6.59Bworth of

mobile sales

$2Bin smartphone

revenue

Cyber Monday 2017The biggest US online shopping day of all time.

40%increase

from 2016

$50Bin onlinerevenue

16.8%increase

from 2016

Mobile accounted for47.4% of all website tra�c

From November 1-27, the holidayshopping season has driven

Inspired to get your 2018 mobile strategy underway? Check out Localytics.com/blog.

Brought to you by the data-loving nerds at