Mobile Marketingvà các loại hình ở Việt Nam

Nguyen Xuan TaiTainx@socbay.com

Mobile: 0988.402.064

IF YOU ARE MARKETING DIRECTOR!

What’re advertising channels?

Outdoor advertising?

TV advertising?

Magazine Advertising?

You can spend more than 1 million dollar on a campaign

THAT’S OK

How many people can remember your advertising?

How can you know your customer think?

John Wanamaker:Half my advertising is wasted,

I just don't know which half

WHAT’S USALLY BESIDE YOU

MORE THAN 8 HOURS/DAY?!

Over 5 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs

“Worldwide over 350 billion text messages, are exchanged across

the world’s mobile networks

every month”

Source: GSM World

Nearly 150 million mobile subsciber in

Vietnam 2010

Source: BMI, MIC & GSO

Vietnam: 30 million GPRS/3G users

12 million active

MOBILE IS A GREAT DIRECT

MARKETING TOOL

WHY???<video>

Source: Youtube.com-Mobile marketing (Nextwavemultimedia.com)

WHAT’S MOBILE MARKETING?

A world of interactivity

MOBILE PROVIDES A WIDE RANGE OF MARKETING TOOLS

SMSor Text Short Message Service

MMS Multimedia Message Service

Web Bluetooth

Location Based Marketing

QR Codes Quick Response Barcodes

Mobile application

NOKIA MOBILE MARKETING CAMPAIGN<video>

ADIDAS QR TAGGING

HONDA – 12 UNIQUES CAMPAIGN IN SOCBAY IMEDIA

Want more case studies? Contact Tainx at Tainx@socbay.com

• 5.000.000++ downloads (up to 01/2011)

• 1.800.000++ activated accounts

• 75.000 – 95.000 CCU

• 1.400.000++ visits per day

• 13++ services on mobile

Hi, I’m Socbay iMediaThe most favorited application on mobile

in Vietnam.

JUST IN CASE YOU WANT TO KNOW

WHAT IS SOCBAY IMEDIA!

Click here to see mobile ads in application

In two years from now, mobile advertising should be as

big as Internet advertising is today(Source: eMarketer, October 2007 + ABI Research, 2007 + Informa Telecoms & Media, February 2007)

MOBILE MARKETING IS NOT CHEAP

Higher CPM than other traditional media

Right to target customers

Immediacy

Interactivity

Fast and convenientKPI measurability

MOBILE MARKETING

SO WHAT SHOULD YOU CHOICE

THE ADVERTISING CHANNEL IN

YOUR PLAN?

“Think Naiscorp”

Thanks!

Contact me:Tainx@socbay.com

or text me an message0988.402.064