Post on 20-May-2015
description
Presented by: Lydia Clarke & Jon RitzdorfApril 13, 2011
Webinar: Take Your Mobile App Global
Presenters
Lydia ClarkeProgram Manager
Jon RitzdorfGlobalization Architect
Take Your Mobile App Global
> Preparation > Internationalization> Localization > Q&A / Resources
PREPARATION
Assess marketAssess market
Determine
strategy
Determine
strategy
Determine release schedule
Determine release schedule
Get Ready to Go Global
Assess Market
>Trends
Assess Market
>Trends
Assess Market
>Trends
Assess Market
>Trends>Potential>Restrictions
Assess Market – Think About…>Countries>Languages>Devices & platforms>Carriers
Assess Market – Example
FrenchGermanItalian
iOS
FrenchGermanItalian
Android
FrenchGermanItalian
Blackberry
FrenchGermanItalian
Swisscom
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
Sunrise
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
Orange
Switzerland
1 Country
x 3 Languages
x 3 Platforms
x 3 Carriers
= 27 Test Instances
Determine Strategy and Release Schedule
German finalized
and released
English released
French finalized and
released
Staggered/Consecutive Release
French, German and Italian released with the English
Simultaneous Release – “Simship”
French, German and Italian released
English released
French, German and
Italian started
Delayed Release
1 month
1 week 1 week
Italianfinalized
and released
1 week
Interested in the full webinar?
>Visit our website: http://www.acclaro.com/webinars
>Send us an email with a request for the pdf version: aparis@acclaro.com
>Request a presentation for your staff: sengelsen@acclaro.com
>Read our blog for more tips on mobile app localization: http://www.acclaro.com/translation-localization-blog