App localization in a new way
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App localization in a new way Peter Vityi Transround
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Transcript of App localization in a new way
App localization in a new way
Peter VityiTransround
2023.04.15. 3
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Smartphone users’ English knowledge 2012, 2014 (million)
native speaking non speaking growth
2014
2013
The app market language situation
Russian 12%
Italien 10%
German 14%
French 13.00%Spanish 21.00%
Chinese 17%
English 85%
Language targeting by developers2012 ( % )
15%
70% of users does not speakEnglish
Only 15% of developers localize
The power of „native” language comfort
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Why developers not localize more?
App localization is too complex
Lot of work for the developer“Core” development task are always prevailing
UX improvement, new platforms, functionality, …
With localization development process slows down and gets dependent
Needs capital, unsure ROI
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New, disruptive approach
Technology Process Business model
Technology
Dynamic Language Resource Management
In-app, on-device translation
Dynamic distribution
Process
Planning: x languages
Implementation
Supplier selection
release
translation
testing
SDK integration
release
Translation to any language
Current: Transround:
Translation of additional languages
Planning: y languages
Implementation
Supplier selection
release
translation
testing
Process: Additional Languages
Current: Transround:
Localization – new business model
Localization = Digital content Localization = User engagement
On user demandOptimized by time, by cost
Machine, Community, Pro
Different financing optionsFree, Subscription, Sponsored
Instant distribution
Vote – market research in real app environmentContribute – translation without additional registration and toolsFeedback – reporting mistranslation with one click
Solution Architecture
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SmartPhone Cloud service Website
Translation backendDeveloper console
Developer.nativer.com
Developer Console: Language configuration Approval settings A/B testing Google Analytics interface Account management
User features: Nativer SDK In-app translation One-click translation download Language practicing Report translation issues
Translation backend: Machine translation Translation memory Community translation Intelligent version handling
App
Nativer SDK
Why developers not localize more?
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App localization is too complex
Or
You think it’s not your business!
“Hi I think the whole idea of this is sweet. It seems to benefit more to end users then developers. Of course above statement from your post indicate happy users will lead to more users using your app. So to the developer it is that intangible benefits. “
Quote from a developer
Summary
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Compete on all markets- Instantly- For free- Stay free for new versions- Not interfere with development- Deliver the same user
experience as on home markets- Less competitors
What you gain- More users- More loyal users- More interesting app- Better understand your users
Next steps:
Try it with your app:In Android Studio IDE use Dynamic Resource Management plugin
Check the technology:Go on Github and visit: Nativer SDK
More info: www.transround.com , [email protected]
Visit us on the Transround boothin the exhibition area
2023.04.15. 15
