Mobile App Success : The Role of App Diversity (localization) and App Cohesivity
Mobile App Localization with Acclaro
13
Presented by: Lydia Clarke & Jon Ritzdorf April 13, 2011 Webinar: Take Your Mobile App Global
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Learn how to best prepare your mobile app for global markets. This webinar talks about the market research, internationalization and localization phases involved in taking a mobile app to new language markets.
Transcript of Mobile App Localization with Acclaro
Presented by: Lydia Clarke & Jon RitzdorfApril 13, 2011
Webinar: Take Your Mobile App Global
Presenters
Lydia ClarkeProgram Manager
Jon RitzdorfGlobalization Architect
Take Your Mobile App Global
> Preparation > Internationalization> Localization > Q&A / Resources
PREPARATION
Assess marketAssess market
Determine
strategy
Determine
strategy
Determine release schedule
Determine release schedule
Get Ready to Go Global
Assess Market
>Trends
Assess Market
>Trends
Assess Market
>Trends
Assess Market
>Trends>Potential>Restrictions
Assess Market – Think About…>Countries>Languages>Devices & platforms>Carriers
Assess Market – Example
FrenchGermanItalian
iOS
FrenchGermanItalian
Android
FrenchGermanItalian
Blackberry
FrenchGermanItalian
Swisscom
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
Sunrise
iOS
Blackberry
Android
FrenchGermanItalian
FrenchGermanItalian
FrenchGermanItalian
Orange
Switzerland
1 Country
x 3 Languages
x 3 Platforms
x 3 Carriers
= 27 Test Instances
Determine Strategy and Release Schedule
German finalized
and released
English released
French finalized and
released
Staggered/Consecutive Release
French, German and Italian released with the English
Simultaneous Release – “Simship”
French, German and Italian released
English released
French, German and
Italian started
Delayed Release
1 month
1 week 1 week
Italianfinalized
and released
1 week
Interested in the full webinar?
>Visit our website: http://www.acclaro.com/webinars
>Send us an email with a request for the pdf version: [email protected]
>Request a presentation for your staff: [email protected]
>Read our blog for more tips on mobile app localization: http://www.acclaro.com/translation-localization-blog
