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CONTENT COMEBACKHow to Transform Freelance Chaos into a Kickass In-House Content Team

Mikaela Tierney

Senior Digital Marketing Production Manager, Results-Powered Marketing

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1. RPM Overhaul

2. How to Build Your Own Kickass Content Team

AGENDA

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1 RPM OVERHAUL

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We

changed

EVERYTHING.

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words536,550

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99, 121 words

To Kill A Mockingbird

By the Books

211, 591 words

Crime & Punishment

536,550 words

RPM Content Team

587,287 words

War & Peace

311,596 words

The Fountainhead

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536,550 words

3 writers

~178,850 words each

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2 BUILDING YOUR OWN KICKASS CONTENT TEAM

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1. STOP RELYING ON RANDOM FREELANCE…

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2…HIRE A TALENTED (SMALL)TEAM

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Quality Over Quantity

Shelagh(Content Writer)

Helen(Copy Editor)

Andrew(Sr. Content

Writer)

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Build a Strong Team

Shelagh(Content Writer)

Helen(Copy Editor)

Andrew(Sr. Content

Writer)

Look for candidates who are:• Strong writers (in-person) • Not experts, but strong researchers & quick learners• Culture fits

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3. LIVE & BREATHE DEADLINES

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Learn to Love Spreadsheets

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4. DEMAND QUALITY

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Expect the Best

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5. GET TEAM BUY-IN

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Develop a Process – And Stick To It

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6. RECOGNIZE ACHIEVEMENTS

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Illustrate the Impact

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Celebrate the Wins

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1. Stop relying on freelance

2. Hire a talented (small) team

3. Live and breathe deadlines

4. Demand quality

5. Get team buy-in

6. Recognize achievements

Steps to Success

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Get in touch!(Templates available on Twitter)

@mikaelatierney

linkedin.com/in/mikaelatierney

mtierney@thomasnet.com