Mikaela Tierney - Content Comeback
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#INBOUND16 CONTENT COMEBACK How to Transform Freelance Chaos into a Kickass In-House Content Team Mikaela Tierney Senior Digital Marketing Production Manager, Results-Powered Marketing
Transcript of Mikaela Tierney - Content Comeback
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CONTENT COMEBACKHow to Transform Freelance Chaos into a Kickass In-House Content Team
Mikaela Tierney
Senior Digital Marketing Production Manager, Results-Powered Marketing
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1. RPM Overhaul
2. How to Build Your Own Kickass Content Team
AGENDA
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1 RPM OVERHAUL
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We
changed
EVERYTHING.
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words536,550
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99, 121 words
To Kill A Mockingbird
By the Books
211, 591 words
Crime & Punishment
536,550 words
RPM Content Team
587,287 words
War & Peace
311,596 words
The Fountainhead
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536,550 words
3 writers
~178,850 words each
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2 BUILDING YOUR OWN KICKASS CONTENT TEAM
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1. STOP RELYING ON RANDOM FREELANCE…
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2…HIRE A TALENTED (SMALL)TEAM
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Quality Over Quantity
Shelagh(Content Writer)
Helen(Copy Editor)
Andrew(Sr. Content
Writer)
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Build a Strong Team
Shelagh(Content Writer)
Helen(Copy Editor)
Andrew(Sr. Content
Writer)
Look for candidates who are:• Strong writers (in-person) • Not experts, but strong researchers & quick learners• Culture fits
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3. LIVE & BREATHE DEADLINES
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Learn to Love Spreadsheets
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4. DEMAND QUALITY
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Expect the Best
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5. GET TEAM BUY-IN
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Develop a Process – And Stick To It
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6. RECOGNIZE ACHIEVEMENTS
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Illustrate the Impact
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Celebrate the Wins
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1. Stop relying on freelance
2. Hire a talented (small) team
3. Live and breathe deadlines
4. Demand quality
5. Get team buy-in
6. Recognize achievements
Steps to Success
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Get in touch!(Templates available on Twitter)
@mikaelatierney
linkedin.com/in/mikaelatierney
