Mikaela Tierney - Content Comeback

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    10-Jan-2017
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Transcript of Mikaela Tierney - Content Comeback

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    CONTENT COMEBACKHow to Transform Freelance Chaos into a Kickass In-House Content Team

    Mikaela Tierney

    Senior Digital Marketing Production Manager, Results-Powered Marketing

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    1. RPM Overhaul

    2. How to Build Your Own Kickass Content Team

    AGENDA

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    1 RPM OVERHAUL

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    We

    changed

    EVERYTHING.

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    words536,550

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    99, 121 words

    To Kill A Mockingbird

    By the Books

    211, 591 words

    Crime & Punishment

    536,550 words

    RPM Content Team

    587,287 words

    War & Peace

    311,596 words

    The Fountainhead

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    536,550 words

    3 writers

    ~178,850 words each

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    2 BUILDING YOUR OWN KICKASS CONTENT TEAM

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    1. STOP RELYING ON RANDOM FREELANCE

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    2HIRE A TALENTED (SMALL)TEAM

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    Quality Over Quantity

    Shelagh(Content Writer)

    Helen(Copy Editor)

    Andrew(Sr. Content

    Writer)

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    Build a Strong Team

    Shelagh(Content Writer)

    Helen(Copy Editor)

    Andrew(Sr. Content

    Writer)

    Look for candidates who are: Strong writers (in-person) Not experts, but strong researchers & quick learners Culture fits

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    3. LIVE & BREATHE DEADLINES

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    Learn to Love Spreadsheets

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    4. DEMAND QUALITY

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    Expect the Best

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    5. GET TEAM BUY-IN

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    Develop a Process And Stick To It

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    6. RECOGNIZE ACHIEVEMENTS

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    Illustrate the Impact

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    Celebrate the Wins

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    1. Stop relying on freelance

    2. Hire a talented (small) team

    3. Live and breathe deadlines

    4. Demand quality

    5. Get team buy-in

    6. Recognize achievements

    Steps to Success

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    Get in touch!(Templates available on Twitter)

    @mikaelatierney

    linkedin.com/in/mikaelatierney

    mtierney@thomasnet.com

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