HOW TO AMPLIFY & MEASURE MARKETING PERFORMANCEUSING THE POWER OF BIG DATA AND ANALYTICS

ON THE MASSIVE AMOUNT OF DATA BEING GENERATED

ON THE DIRECT IMPACT OF E-COMMERCE INNOVATIONS AND SOCIAL MEDIA TECHNOLOGY

ON CMOs & ANALYTICS

2 BILLION SOCIAL CONNECTIONS AND MORE THAN

3 BILLION EXPRESSIONS PER DAY1

OF CMOs WILL

INCREASETHE USE OF EXTERNALPARTNERSHIPS FOR CUSTOMER AND DATA ANALYTICS

SOCIAL COMMERCE SALES WILL REACH

BY 2015 WITH

50% 92%

LEARN HOW MARKETING AND COMMERCE CAN USE BIG DATA AT WWW.IBM.COM/SOCIALBUSINESS1) 2014 IBM Social Business POV 2) Gartner Research, 20123) IBM Global CMO Study, 2011

3

OF WEB SALES OCCURRING THROUGH SOCIAL MEDIA2

$30 BILLION

AMPLIFY & MEASURE MARKETING PERFORMANCEUSING THE POWER OF BIG DATA AND ANALYTICS.

MARK FIDELMANCEO OF RAYNFOREST, FORBES COLUMNIST AND AUTHOR@MARKFIDELMAN

Mark Fidelman@markfidelman

In the era of social business, being able to analyze diverse

amounts of data helps you unlock stronger customer

and employee relationships, which ultimately

impacts your bottom line.

Mark Fidelman@markfidelman

Simply put, by creating a more analytics-driven environment,

with personalized touch points, you can optimize

decision making, ultimately empowering people

to act with greater confidence.

Mark Fidelman@markfidelman

By applying analytics to gain actionable insight

from social data, you can personalize interactions,

build relationships, and predict trends — all while

innovating faster than ever before.

Mark Fidelman@markfidelman

Reimagining big data to understand and amplify marketing

performance enables you to engage with people

authentically and as individuals. That’s the kind

of differentiator consumers are looking for in

the era of social business.

Mark Fidelman@markfidelman

If you can personalize your value to your customer

at every touch point, you’re further able to build

loyalty and trust, which at the end of the day

is what your business is all about.