THE DIGITAL ECOSYSTEM

Chloe Gottlieb, VP, ECD, Interaction Design !

THE DIGITAL AGE

DIGITAL ≠ MEDIA

Narrative!

Interactive!

Contextual!

DIGITAL = CONTEXT

Right Experience.!

Right Time.!

Right Place.!

DIGITAL = EXPERIENCE

customer!

brand!

customer!

brand!

customer!

signifiers!

brand!

customer!

behaviors!signifiers!

brand!

customer!

behaviors!signifiers!

brand!

customer!

interface!

behaviors!signifiers!

company!

customer!

behaviors!signifiers!

company!

customer!

Digital media ecosystem!

PRINT!

WEBSITE!

TUMBLR!

RETAIL!

EXTRAS (EMAIL)!

iPAD!

MOBILE!

YOUTUBE !

YAHOO !HOME!

TWITTER!

GOOGLE!

FBOOK!

PAID SEARCH!

YAHOO!!

BLOGS!

?

CONTEXTS

CONVERSATION!

INFORMATION!

AGGREGATION!

PARTICIPATION!

LOCATION!

APPLICATION!

DIVERSION!

PLAY !

CONVERGENCE !

VISUALIZATION!

TRANSACTION!

tailored just for me

MOBILE

PARTICIPATION CONVERSATION INFORMATION AGGREGATION TRANSACTION APPLICATION VISUALIZATION

TV RETAIL / DOOH

LOCATION CONVERSATION PARTICIPATION APPLICATION INFORMATION

PC / TABLET

DIVERSION INTERRUPTION

LOCATION PARTICIPATION INFORMATION TRANSACTION

THE ʻNEWʼ CREATIVE TEAM !

Visual Designer !

Copywriter ! Interaction Designer !

Creative Technologist!

stories! systems!

customer!

THANK YOU

Chloe Gottlieb!VP, ECD, Interaction Design!

@chloalo!