Post on 28-Jan-2015
description
All Rights Reserved.Confidential & Proprietary
P1
Making Digital Work / UX In The Digital Ecosystem
Making Digital Work
All Rights Reserved.Confidential & Proprietary
Making Digital Work / UX In The DIgital Ecosystem
P1
UX In The DigitalEcosystem
04/29/11Boulder Digital Works
All Rights Reserved.Confidential & Proprietary
P2
Making Digital Work / UX In The Digital Ecosystem
Urban Planning
All Rights Reserved.Confidential & Proprietary
P3
Making Digital Work / UX In The Digital Ecosystem
Architecture
All Rights Reserved.Confidential & Proprietary
P4
Making Digital Work / UX In The Digital Ecosystem
Interior Design
All Rights Reserved.Confidential & Proprietary
P5
Making Digital Work / UX In The Digital Ecosystem
Digital Planning
All Rights Reserved.Confidential & Proprietary
P6
Making Digital Work / UX In The Digital Ecosystem
Building Platforms
Creating Relationships
+
All Rights Reserved.Confidential & Proprietary
P7
Making Digital Work / UX In The Digital Ecosystem
All Rights Reserved.Confidential & Proprietary
Making Digital Work / UX In The DIgital Ecosystem
P7
Building Platforms
All Rights Reserved.Confidential & Proprietary
P8
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / Web Social Mobile
All Rights Reserved.Confidential & Proprietary
P9
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / WebWeb sites
Advertising
SEO
SocialFacebook
YouTube
Foursquare
MobileSMS
Web sites
Apps
QR Codes
Advertising
All Rights Reserved.Confidential & Proprietary
P10
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / WebWeb sites
Advertising
SEO
Pages, Places, Groups
Profiles, Lists
Channels, Playlists
Offers, Places
iOS (Tablet/iPhone), Android (Tablet/iPhone), Blackberry, Windows 7
MobileSMS
Web sites
Apps
QR Codes
Advertising
SocialFacebook
YouTube
Foursquare
All Rights Reserved.Confidential & Proprietary
P11
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Structure
Business Needs
Online AdvertisingWeb SiteSEOMobile SiteMobile AppsMobile AdvertisingSMS QR CodesFacebook PagesFacebook PlacesFacebook EventsTwitterYouTubeFoursquare
Awareness Familiarity Consideration Purchase Loyalty
All Rights Reserved.Confidential & Proprietary
P12
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
User Requirements
Explore ProductsGet Inspired Purchase Products Use Product Celebrate ResultsEvaluate Products
User Goals
Channels
Content and Features
All Rights Reserved.Confidential & Proprietary
P13
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
User Requirements
Explore ProductsGet Inspired Purchase Products Use Product Celebrate ResultsEvaluate Products
User Goals
Channels
Content and Features
1. Find Motivation
Style & CultureSports & AthletesTraining DrillsFitness StoriesEvents
FacebookWeb siteTV / OOH
1. Identify Product Needs2. Collect Relevant
Products3. Express Style
Style & CultureProduct InformationRecommendationsPromotions
FacebookWeb siteiPad
1. Compare Products2. Learn about Products3. Get Opinions4. Choose Product
ListmakingProduct InformationPricingRecommendationsPromotions
Web siteiPad
1. Decide Where to Buy2. Transact Simply
& Quickly
Store InformationPricingRecommendationsPromotionsTransactions
Mobile WebWeb site
1. Feel Comfortable2. Find New Uses3. Share Product
Training AdviceTraining MusicTraining DrillsStyle & CultureSports & Athletes
Mobile AppMobile WebFoursquare
1. Inspire Others2. Reward Yourself
Style & CultureSports & AthletesTraining AdviceTraining MusicHealth & Nutrition
Mobile AppFacebookTwitter
All Rights Reserved.Confidential & Proprietary
P14
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
Scenario Design
CONTEXTA woman is running errands and shopping downtown. While she waits for the bus, she notices a billboard of Allyson Felix wearing Nike Free shoes. While she waits, she checks to see when the bus is arriving & checks her messages. She notices a QR code on the billboard. She’s been looking for a new pair of running shoes, so she scans the code.
GOALS1. Identify Product Needs2. Collect Relevant Products3. Express Style
Scansbar code
Adds product to wish list
Watchesvideo
Views another product
“Likes”video
Sends product to friend
Browsesproducts from
video
All Rights Reserved.Confidential & Proprietary
P15
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Digital Channel Strategy
All Rights Reserved.Confidential & Proprietary
P16
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Channel Program PlanningMobile Applications
SMS
Mobile Sites&Location Based Services
QR Codes
All Rights Reserved.Confidential & Proprietary
P17
Making Digital Work / UX In The Digital Ecosystem
All Rights Reserved.Confidential & Proprietary
Making Digital Work / UX In The DIgital Ecosystem
P17
Creating Relationships
All Rights Reserved.Confidential & Proprietary
P18
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Brands & People
Brands People
All Rights Reserved.Confidential & Proprietary
P19
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Brands & People
Brands People
All Rights Reserved.Confidential & Proprietary
P20
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Actively Manage Communities
All Rights Reserved.Confidential & Proprietary
P21
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Reward Existing Behavior
All Rights Reserved.Confidential & Proprietary
P22
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Build Community Around A Cause
All Rights Reserved.Confidential & Proprietary
P23
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Inspire Local & Personal Connections
All Rights Reserved.Confidential & Proprietary
P24
Making Digital Work / UX In The Digital Ecosystem
Email kim.laama@akqa.com
Twitter@KIMLAAMA
Thank You