Marketing CluesINTRODUCTION

How do you target your customers?

3 Factors to target customers

• Content/Product• Interest• Timing

Content/Product

Evergreen Selfie Trending

• Evergreen

Content can never can go out of fashion.Examples : History, General Knowledge, Technology, Science, etc.

• Trending

It is seasonal and comes for a specific period of time. Great potential in terms of huge traffic but for a short span.Examples: Current Affairs, Sports News, Movies or TV Serials.

Selfie

People share their self-clicked photos rather than sharing mutual interests.

Could lead to a negative impact as people might stop reading your posts.

Ways to help increase traffic

• Newspaper – Articles, Journals etc.

• Samples - Read related article samples from the web giving an edge to pull out a relevant article pertaining to the subject which will enhance the traffic and Alexa Ranking of your website.

Interest

Ways to manage?

• Prepare CategoriesCategory• Create ListsListing

Timing

Sharing things online can be scheduled according to your preference. Some tools for the same can be :

Native feature Facebook Page Post Scheduling TweetDeck for Twitter Third party tools Postyfy

SEO/SEM & BRANDING

Social Platforms

Twitter

Create Lists Create Cards Schedule Posts

Analytics: Engagements and Impressions

Youtube

Scope on Youtube

• Upload demo videos• Create lists• Use cards , annotations & spotlight

Importance of Structured Data

(Cont…)

Many thanks