MARKETING STRATEGYFOR RESIDENTIAL

PROJECT

Custom made design

Media mix

Social media marketing

The Project: My role:

Sale strategy

THE BRIEF

Apartment House

1 & 2 Bedroom apartments

Luxurious fit out

VIP location

Modern living standard

Stunning views

Client:

STRATEGIC STRUCTURE

The corner-stone for any

communication & marketing

The main selling place of product

Spreading the information about the product

I. Logo

II. Web Page

III. Social Media

Presenting

Attracting customers

Creating dialogue

Social media page

Simple

Easy to understand

Attractive design

Details

About the project

Gallery

Floor plans

Funding

Contact

Web page

The Structure:

Showing address

Web page

Contacts

3D visualization

Floating icon as logo

Google Maps

Building awareness

Attracting customers

Web banner

Selling a story

Architect’s advice

Introduction

Building audience

Printed Media

POS

Give away

High-end design

The Catalogue

MARKETING STRATEGYEXECUTION

IN MEDIA

print ad

magazine page

web banner

© designed by Eva Lukacik

TRENDY LIVING - MAGAZINE

print ad

ARCHITECTURE BUILDING & LIVING MAGAZINE

PROJECT MAGAZINE - REVUE OF ARCHITECTURE

© designed by Eva Lukacik

print ad

PARLIAMENTARY COURIER - GOVERNMENT'S MAGAZINE

© designed by Eva Lukacik

print ad

web article

TREND - ECONOMICS WEEKLY

webpage

WEB PAGE

online

ISSUU + PDF BOOKLET

PRINTED MEDIA ONLINE ARTICLE

REAL ESTATE WEB PORTAL

3D CATALOGUE

WEB PAGEFLYER

MEDIA MIX

E-MAIL SIGNATURE

FACEBOOK

TWITTER

WEB BANNER