Marketing Strategy Zilinska.sk with use of Social Media by Eva Lukacik
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Transcript of Marketing Strategy Zilinska.sk with use of Social Media by Eva Lukacik
MARKETING STRATEGYFOR RESIDENTIAL
PROJECT
Custom made design
Media mix
Social media marketing
The Project: My role:
Sale strategy
THE BRIEF
Apartment House
1 & 2 Bedroom apartments
Luxurious fit out
VIP location
Modern living standard
Stunning views
Client:
STRATEGIC STRUCTURE
The corner-stone for any
communication & marketing
The main selling place of product
Spreading the information about the product
I. Logo
II. Web Page
III. Social Media
Presenting
Attracting customers
Creating dialogue
Social media page
Simple
Easy to understand
Attractive design
Details
About the project
Gallery
Floor plans
Funding
Contact
Web page
The Structure:
Showing address
Web page
Contacts
3D visualization
Floating icon as logo
Google Maps
Building awareness
Attracting customers
Web banner
Selling a story
Architect’s advice
Introduction
Building audience
Printed Media
POS
Give away
High-end design
The Catalogue
MARKETING STRATEGYEXECUTION
IN MEDIA
print ad
magazine page
web banner
© designed by Eva Lukacik
TRENDY LIVING - MAGAZINE
print ad
ARCHITECTURE BUILDING & LIVING MAGAZINE
PROJECT MAGAZINE - REVUE OF ARCHITECTURE
© designed by Eva Lukacik
print ad
PARLIAMENTARY COURIER - GOVERNMENT'S MAGAZINE
© designed by Eva Lukacik
print ad
web article
TREND - ECONOMICS WEEKLY
webpage
WEB PAGE
online
ISSUU + PDF BOOKLET
PRINTED MEDIA ONLINE ARTICLE
REAL ESTATE WEB PORTAL
3D CATALOGUE
WEB PAGEFLYER
MEDIA MIX
E-MAIL SIGNATURE
WEB BANNER
