Marketing, Sales & PR@celiknimani / digjitale.com

To be covered

How do you portray yourself?What channels do you use?How do you tell your story?How do you define your success?How do you attract the first client?How do you involve customers?What techniques do you use?

What is good marketing?

THE STORY!By definition good marketing has

always a good story!

The impact from the RED BULL Campaign

Marketing = SalesSales = Customers

Customers = Money

Zero marketing = Zero €

Marketing is about attracting relevant people to your business.

Converting those people to leads. And leads are people who

say we are interested in what you offer.

Close the deal!

Make them happy

Attract Convert Close Delight

In a nutshell

Strangers Visitors Leads Customers Promoters

I don’t need customers?Said no business ever!

Marketing makes the difference

Remember this?

That’s you on ABC Marketing!

GAME #1Make a marketing campaign with 100€ budget.

Horizontal, Vertical, Multichannel, Two Level,

Three Level, ….

Marketing Channels

It’s this

What is good sales?

attractunderstand needs

listen & resolveinvite to return

GAME #2Apply lesson’s learned to sell

Sell the pen!

How?

how you gather informationhow you respond to informationhow you deliver informationand how you ask for something (closing)

How you can do it?

Find out how they last used a pen (gather info)Emphasize the importance of the activity they last used a pen (respond to info)Sell something bigger than a pen, like a state of mind (deliver info)Ask for the buy (closing)

SOLD!

What is good PR?

Public Relations = Human Relations

GAME #3Build your startup PR

Thank youKeep questions coming

@celiknimani digjitale.com