Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016
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Marketing, Sales & PR @celiknimani / digjitale.com
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Transcript of Marketing, Sales and PR Workshop at Startup Pirates Tirana 2016
Marketing, Sales & PR@celiknimani / digjitale.com
To be covered
How do you portray yourself?What channels do you use?How do you tell your story?How do you define your success?How do you attract the first client?How do you involve customers?What techniques do you use?
What is good marketing?
THE STORY!By definition good marketing has
always a good story!
The impact from the RED BULL Campaign
Marketing = SalesSales = Customers
Customers = Money
Zero marketing = Zero €
Marketing is about attracting relevant people to your business.
Converting those people to leads. And leads are people who
say we are interested in what you offer.
Close the deal!
Make them happy
Attract Convert Close Delight
In a nutshell
Strangers Visitors Leads Customers Promoters
I don’t need customers?Said no business ever!
Marketing makes the difference
Remember this?
That’s you on ABC Marketing!
GAME #1Make a marketing campaign with 100€ budget.
Horizontal, Vertical, Multichannel, Two Level,
Three Level, ….
Marketing Channels
It’s this
What is good sales?
attractunderstand needs
listen & resolveinvite to return
GAME #2Apply lesson’s learned to sell
Sell the pen!
How?
how you gather informationhow you respond to informationhow you deliver informationand how you ask for something (closing)
How you can do it?
Find out how they last used a pen (gather info)Emphasize the importance of the activity they last used a pen (respond to info)Sell something bigger than a pen, like a state of mind (deliver info)Ask for the buy (closing)
SOLD!
What is good PR?
Public Relations = Human Relations
GAME #3Build your startup PR
Thank youKeep questions coming
@celiknimani digjitale.com
