Post on 05-Apr-2018
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2010-2011
Spring Summer Key Dates Promotions
Feb 14 Valentanie day
Mar 8 women's day / 1 Mar holi
APR marriage/BACK TO SCHOOL
MAY marriage
JUN Marriage
JUL End seasons sales
Autum Winter
Aug
Sep
Oct 8-16 Dushera
Nov 05-11-2010/ Diwali / marriage
Dec 25 dec- Christmas marriage seasons
Jan 1 Jan New year
End seasons sales26 Republic day
23076.92308
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Sales Festivals/Public holidays
14 Valentanie day /marriage
8 Women's day 19 mar & 20 mar holi
22 Good Friday
marriage
MARRIAGE
End seasons sales
2 - 6 Dushera
26 Diwali / marriage
25/ christmas / marriage
1 Jan new Year
end season Sales
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2011-2012
Promotions Planned Sales
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Marketing calander -2010-2011
Months Key dates
2010-2011Social Media
Advertising Sales
Promotions
FEB 14 Valentine day
1. Twitter-
Announce new
Valentines offers
with link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Postmessage to wall
telling people
about SatyaPaul
At online
shopping
Complimentary shipping
worldwide
ping free
MAR
8 Women's day and 1
mar holi
1. Twitter-
Announce new
collections link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
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APR Marriage seasons
1. Twitter-
Announce new
collections link to
special landing
page. 2. Face
book Create fanpage, link from
website, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
MAY Marriage seasons
1. Twitter-
Announce newcollections link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
JUN Marriage seasons
1. Twitter-
Announce new
collections link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Postmessage to wall
telling people
about SatyaPaul
JUL
End of the seasons
sales
Printed
Advertisment
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AUG
Arrival of new
collections
Printed
Advertisment
SEP
OCT 8-16 /Dushera
1. Twitter-
Announce new
collections link to
special landing
page. 2. Face
book Create fan
page, link fromwebsite, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
NOV05/ Diwali, Marriageseasons
1. Twitter-
Announce new
Bridal collections
link to special
landing page . 2.
Face book Create
fan page, link
from website,
invite friends to
subscribe. Post
message to wall
telling people
about SatyaPaulBridal collection
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DEC
25/Christmas,
Marriage seasons
1. Twitter-
Announce new
Bridal collections
link to special
landing page . 2.
Face book Create
fan page, link
from website,
invite friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
Bridal collection
JAN
1 / New year.End of
Seasons Sales
1. Twitter-
Announce new
Bridal collections
link to special
landing page . 2.
Face book Create
fan page, link
from website,
invite friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
Bridal collection
Printed
Advertisment
sales
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Promotions
Public Relations Blog/SMS/Email In-store promotions
Blogs SMS Email
Satya Paul showcased its
collection at the Miss India
worldwide UK 2010
Updates in the blogs
about new
collections
Send SMS
to the
loyal
customer
abt newproducts
in
advance.
Send
advertisin
g new
productsfor
Valentine
s day.
Give
Flowers tothe
customer'
s who buy
Dresses allthe
mannequi
ns red
March : Earth foundation
Charity show at Slovak
Ambassador's residence
Updates in the blogs
about new
collections
Send SMS
to the
loyal
customer
abt special
offers
given to
privileged
and grand
privileged
customer
Dresses all
the
mannequi
ns
colourful
attires
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Dubai Fashion Week
Send SMSto the
loyal
customer
abt new
products
in
advance.
Drape few
the
mannequi
ns with
bridal
collection
Updates in the blogs
about new
collections
Drape few
the
mannequi
ns with
bridal
collection
Updates in the blogs
about the new bridal
collections
Drape few
the
mannequins with
bridal
collection
Updates in the blogs
about the sales
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Updates in the blogs
about the new
collection
Khushi Foundation Charity
show, Ashoka, New Delhi, Bridal
Tarot showcased atLakme
Fashion Week, Mumbai,
Celebrating 25 years of Satya
Paul at the launch of Delhi Eye,
Taj Palace, New Delhi.
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January : Maya at Chandigarh
Fashion Week
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Marketing Calander 2011-2012
Months Key dates
2011-2012Social Media
Advertising Sales
Promotions
FEB
14 Valentine
day/marriage saesons
1. Twitter-
Announce new
Valentines offers
with link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
Printed
Advertismen
t
At online
shopping
Complimenta
ry shipping
worldwide
free
MAR
8 Women's day 19
mar & 20 mar holi
1. Twitter-
Announce new
collections link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
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APR
1. Twitter-
Announce new
collections link to
special landing
page. 2. Facebook Create fan
page, link from
website, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
MAY Marriage seasons
1. Twitter-
Announce new
collections link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Post
message to walltelling people
about SatyaPaul
JUN Marriage seasons
1. Twitter-
Announce new
collections link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
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JUL
End of the seasons
sales
Printed
Advertismen
t
AUG
Arrival of new
collections
Printed
Advertismen
t
SEP
OCT 2 and 3 Dushera
1. Twitter-
Announce new
collections link to
special landing
page. 2. Face
book Create fan
page, link from
website, invite
friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
NOV
26/ Diwali, Marriage
seasons
1. Twitter-
Announce newBridal collections
link to special
landing page . 2.
Face book Create
fan page, link
from website,
invite friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
Bridal collection
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DEC
25/Christmas,
Marriage seasons
1. Twitter-
Announce new
Bridal collectionslink to special
landing page . 2.
Face book Create
fan page, link
from website,
invite friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
Bridal collection
JAN
1 / New year.End of
Seasons Sales
1. Twitter-
Announce new
Bridal collections
link to special
landing page . 2.
Face book Createfan page, link
from website,
invite friends to
subscribe. Post
message to wall
telling people
about SatyaPaul
Bridal collection
Printed
Advertismen
t sales
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16/19
Promotions
Public Relations Blog/SMS/Email In-store promotions
Blogs SMS Email
Updates in the blogs
about new
collections
Send SMS
to the
loyal
customer
abt new
products
in
advance.
Send
advertisin
g new
products
for
Valentine
s day.
Give
Flowers to
the
customer'
s who buy
on 14 FEB.
Then on
Dresses all
the
mannequi
ns red on
14 FEB
and bridal
colleectio
n
Updates in the blogs
about new
collections
Send SMS
to the
loyal
customer
abt special
offers
given to
privileged
and grand
privileged
customer
Dresses all
the
mannequi
ns
colourful
attires
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Send SMS
to the
loyal
customer
abt new
products
in
advance.
Drape few
the
mannequi
ns with
collection
Updates in the blogsabout new
collections
Drape few
the
mannequi
ns withbridal
collection
Updates in the blogs
about the new bridal
collections
Drape few
the
mannequi
ns with
bridal
collection
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Updates in the blogs
about the sales
Updates in the blogs
about the new
collection
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