MARKETING AND PROMOTIONFOR SCOUTING EVENTS

1.CREATE PROMOTIONAL MATERIAL

1.CREATE PROMOTIONAL MATERIAL

• Location• Date• Time• Name/Purpose• Relevant hashtags• Relevant handles• Website - optional• QR Code - optional

1.CREATE PROMOTIONAL MATERIAL• MS Word• MS Paint• MS Publisher• Adobe Suite• Canva

2. GET THE WORD OUT • Email

– myScouts.ca > Reports > Membership Listings

2. GET THE WORD OUT • Email

– myScouts.ca – Attach/embed GRAPHICS– Mailchimp

2. GET THE WORD OUT • Council Meeting • Scouter’s Club • Group Committee Meeting

2. GET THE WORD OUT • Social Media

– Get in touch with the people running your council/area/group’s social media accounts

FACEBOOK – EVENT

FACEBOOK – YOUR OWN ACCOUNT

• Call to action• Registration details and deadline• Tag relevant pages• Use relevant hashtags• Link to event

TWITTER – YOUR OWN ACCOUNT

• Call to action• Registration details and deadline• Tag relevant pages• Use relevant hashtags• Link to event

INSTAGRAM – YOUR OWN CHILD’S ACCOUNT

#scoutscanada#scoutsdostuff#outinscouts#greentimbers#greentimbersarea

#KeepOurKidsDry#GoodTurnWeek

PAID ADVERTISING

- Facebook- Instagram- Boost event and

post

SNAPCHAT GEOFILTERS

QUESTIONS?