MARKETING AND PROMOTIONIN SLOVAKIA

Students from 2S, 3P, 3S and 3C of United School in Martin, Slovakia

Corrected by Ing. Alena Tóthová

Mgr. Maria Sobčáková

Ing Zuzana Christozova

Project CEECONOMY

Marketing is the identification, providing and

precondition or influence of demand for goods and services. Marketing depends on advertisment and market.

is trade politics and production politics coming out of the market requirements focused on achievement of the maximum economic effect in market relations

is one of the premier components of Business Management

Marketing

is used to create the customer to keep the customer to satisfy the customer

Marketing orientations

Product orientation Sales orientation Production orientation Customer orientation

Marketing mix

Product

Price

Place (or distribution)

Promotion

Promotion and its components

advertising (billboards, Tv commercials,

leaflets, printing media, advertising on the Internet

sales promotion, including promotional (sales, samples)

public relations (sponsorship, charity events, cultural and sport events support)

personal selling(Oriflame, Avon, insurance products selling, Zepter, etc.)

TV COMMERCIALS

Shampoo Nokia iPod Allianz Slovenská poisťovňa, a.s. A trip to London

Advertising on the Internet Shampoo Nokia iPod Allianz Slovenská poisťovňa, a.s. A trip to London

A trip to London

London from A to Z

http://www.lastminute.sk/Velka-Britania/Londyn/Dovolenka/ programme : day 1 – leaving Slovakia ,crossing Germany, Belgium day 2 – early morning journey from Calais to Dover, landing in

Britain, arriving in London. London – sightseeing tour,then guided city tours : Tower, Tower Bridge, HMS Belfast, Shakespear ´s place

15.10. 4 days; Transport: Bus 128 € (3 856,13 Sk) Last Minute 29.12. 4 days ; Transport: Bus 139 € (4 187,51 Sk) 29.12. 4 days ; Transport: Bus 139 € (4 187,51 Sk) the prices do not include meals

Billboard

Personal selling

the most expensive way of selling

very important is the close relation with customers

Oriflame, Avon, insurance products selling, Zepter,etc.

Public relationsCharity events of AVON

THANKS FOR YOUR ATTENTION