Marketing and promotion

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MARKETING AND PROMOTION FOR SCOUTING EVENTS

Transcript of Marketing and promotion

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MARKETING AND PROMOTIONFOR SCOUTING EVENTS

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1.CREATE PROMOTIONAL MATERIAL

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1.CREATE PROMOTIONAL MATERIAL

• Location• Date• Time• Name/Purpose• Relevant hashtags• Relevant handles• Website - optional• QR Code - optional

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1.CREATE PROMOTIONAL MATERIAL• MS Word• MS Paint• MS Publisher• Adobe Suite• Canva

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2. GET THE WORD OUT • Email

– myScouts.ca > Reports > Membership Listings

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2. GET THE WORD OUT • Email

– myScouts.ca – Attach/embed GRAPHICS– Mailchimp

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2. GET THE WORD OUT • Council Meeting • Scouter’s Club • Group Committee Meeting

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2. GET THE WORD OUT • Social Media

– Get in touch with the people running your council/area/group’s social media accounts

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FACEBOOK – EVENT

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FACEBOOK – YOUR OWN ACCOUNT

• Call to action• Registration details and deadline• Tag relevant pages• Use relevant hashtags• Link to event

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TWITTER – YOUR OWN ACCOUNT

• Call to action• Registration details and deadline• Tag relevant pages• Use relevant hashtags• Link to event

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INSTAGRAM – YOUR OWN CHILD’S ACCOUNT

#scoutscanada#scoutsdostuff#outinscouts#greentimbers#greentimbersarea

#KeepOurKidsDry#GoodTurnWeek

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PAID ADVERTISING

- Facebook- Instagram- Boost event and

post

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SNAPCHAT GEOFILTERS

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QUESTIONS?