Making UX Agile:How to adapt UX to the Agile methodology

Avik Ganguli@TheUXDaily

14th September, 2016

Hi, I’m Avik!

Consultant Experience Designer and Business Analyst

- MDes. Communication Design- Certified Usability Analyst

About me

MELEWI

MELEWI

MELEWI

MELEWI

Making UX AgileAgenda

Rethinking the ROI of UX: from startups to large enterprises

Melewi Design Sprints: making UX Agile

Lessons for enterprise UX: what can we learn from startups?

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

UX is an opportunity cost for large enterprises

Startups believe in ‘failing fast’

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Success criteria #1:Startups view Product-Market fit as being critical

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Success criteria #2: Startups believe in hacking their way to success

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Traditional UX is costly and time consuming to run business experiments

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

The value is clear to everyone, but the method is shrouded in mystery

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Persuasion is critical to running a successful business

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Provided you’ve got the right product!

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

#PivotingIsRiskier

~50% startups fail Within the 1st year

And by the 2nd year ~95% will fail

The #1 reason why startups fail: ‘No market need’

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

#PivotingIsCostlier

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Building WRONG products is common in the Enterprise context too

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

The cost of building WRONG products is higher in the Enterprise context

Let’s save a pivot or two

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

Making UX AgileRethinking the ROI of UX: from startups to large enterprises

We need a much more flexible UX process

Making UX AgileMelewi Design Sprints: making UX Agile

Making UX AgileMelewi Design Sprints: making UX agile

We believe in building less and running experiments

Making UX AgileMelewi Design Sprints: making UX agile

01. Sprints are lean

02. Sprints are reactive to what the businesses needs

03. Sprints significantly reduce timelines

Making UX AgileMelewi Design Sprints

We believe we can set up almost any experiment in 4-6 sprints

0 1* 2 3 4 5 6

Business workshops, Sprint planning

Research, User Journey Mapping, Product Planning

Design, Unit Test

Design, Unit Test, Development

Design, Unit Test, Development

Backlog? Development

Backlog? DevelopmentLaunch

Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning

Making UX AgileMelewi Design Sprints

*Sometimes we are very impressed with clients who

know their users well

Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

Making UX AgileMelewi Design Sprints

Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

User-Centred Design for StartupsLessons for enterprise UX: what can we learn from startups?

Making UX AgileLessons for enterprise UX: what can we learn from startups?

Agile is an approach

Making UX AgileLessons for enterprise UX: what can we learn from startups?

Agile is diverse

Making UX AgileLessons for enterprise UX: what can we learn from startups?

The Google Design Sprint iterates the product in 5 days

Making UX AgileLessons for enterprise UX: what can we learn from startups?

01. Build less

Making UX AgileLessons for enterprise UX: what can we learn from startups?

01. Build less

02. Get VERY lean

Making UX AgileLessons for enterprise UX: what can we learn from startups?

01. Build less

02. Get VERY lean

03. Move fast

Making UX AgileLessons for enterprise UX: what can we learn from startups?

01. Build less

02. Get VERY lean

03. Move fast

04. Welcome change

Making UX AgileLessons for enterprise UX: what can we learn from startups?

01. Build less

02. Get VERY lean

03. Move fast

04. Welcome change

05. Iterate your process

Making UX AgileAgenda

Rethinking the ROI of UX: from startups to large enterprises

Melewi Design Sprints: making UX Agile

Lessons for enterprise UX: what can we learn from startups?

Making UX Agile

Thank You!