Making UX Agile

Making UX Agile:How to adapt UX to the Agile methodology

Avik Ganguli@TheUXDaily

14th September, 2016

Hi, I’m Avik!

Consultant Experience Designer and Business Analyst

- MDes. Communication Design- Certified Usability Analyst

About me

MELEWI

Making UX AgileAgenda

Rethinking the ROI of UX: from startups to large enterprises

Melewi Design Sprints: making UX Agile

Lessons for enterprise UX: what can we learn from startups?

Making UX AgileRethinking the ROI of UX: from startups to large enterprises


UX is an opportunity cost for large enterprises

Startups believe in ‘failing fast’


Success criteria #1:Startups view Product-Market fit as being critical


Success criteria #2: Startups believe in hacking their way to success


Traditional UX is costly and time consuming to run business experiments


The value is clear to everyone, but the method is shrouded in mystery


Persuasion is critical to running a successful business


Provided you’ve got the right product!


#PivotingIsRiskier

~50% startups fail Within the 1st year

And by the 2nd year ~95% will fail

The #1 reason why startups fail: ‘No market need’


#PivotingIsCostlier



Building WRONG products is common in the Enterprise context too


The cost of building WRONG products is higher in the Enterprise context

Let’s save a pivot or two



We need a much more flexible UX process

Making UX AgileMelewi Design Sprints: making UX Agile

Making UX AgileMelewi Design Sprints: making UX agile

We believe in building less and running experiments

Making UX AgileMelewi Design Sprints: making UX agile

01. Sprints are lean

02. Sprints are reactive to what the businesses needs

03. Sprints significantly reduce timelines

Making UX AgileMelewi Design Sprints

We believe we can set up almost any experiment in 4-6 sprints

0 1* 2 3 4 5 6

Business workshops, Sprint planning

Research, User Journey Mapping, Product Planning

Design, Unit Test

Design, Unit Test, Development

Design, Unit Test, Development

Backlog? Development

Backlog? DevelopmentLaunch

Making UX AgileMelewi Design SprintsSprint 0 - Business workshops, Sprint planning


*Sometimes we are very impressed with clients who

know their users well

Making UX AgileMelewi Design SprintsSprint 1 - Research, User Journey Mapping, Product Planning

Making UX AgileMelewi Design SprintsSprint 2 to 4 - Design > Testing > Development

User-Centred Design for StartupsLessons for enterprise UX: what can we learn from startups?

Making UX AgileLessons for enterprise UX: what can we learn from startups?

Agile is an approach


Agile is diverse


The Google Design Sprint iterates the product in 5 days


01. Build less


01. Build less

02. Get VERY lean


01. Build less

02. Get VERY lean

03. Move fast


01. Build less

02. Get VERY lean

03. Move fast

04. Welcome change


01. Build less

02. Get VERY lean

03. Move fast

04. Welcome change

05. Iterate your process

Making UX AgileAgenda

Rethinking the ROI of UX: from startups to large enterprises

Melewi Design Sprints: making UX Agile

Lessons for enterprise UX: what can we learn from startups?

Making UX Agile

Thank You!

Making UX Agile

Technology

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