Intel Confidential — Do Not Forward

Make Your STEM Story UnforgettableLarry ShoopDirector, Intel Executive Keynotes Group

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It’s Not Difficult

If you don’t remember anything else, remember this…

Really. It’s Not Difficult

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Let’s start with some important numbers……and you get to play!

1 15

95What’s

the one key

message you want to convey

The length of a quote

on a typical broadcast

news story

We make 95% of all

our decisions

emotionally, not

rationally

What We’ll Talk About

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!Keys Question

sPunctuation

?

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Top 10 Keys to Being Unforgettable

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#1

Know your audience

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#2

Don’t bury the lead

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A story in 1969 could have started this way…

“Scientists have been planning for nearly a decade to send a rocket with astronauts on board to the moon. They had many successes and failures over the years, but they were finally able to launch a craft toward our nearest celestial neighbor on July 16. They travelled 3 days to reach the Moon’s orbit and then landed on the moon on July 20. Shortly thereafter, Neil Armstrong became the first man to walk on the moon.”

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The way the New York Times wrote it…

“Men have landed and walked on the moon.”

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#3

Stories are memorable

Data is not

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#4

Make your stories personal

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Decisions are emotional

#5

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#6

Express your passion and enthusiasm!

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# 7 Use colorful, descriptive language

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“I conducted a lot of research.”

“I worked countless hours hunched over an electron microscope until I was bleary-eyed. But it was all worth it!”

OR

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“STEM education can make a difference. ”

“The biggest advances in human history emerged because of scientific investigation, mathematical breakthroughs and engineering exploration . Simply put, STEM education paves the path to a better, brighter future for everyone. ”

OR

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#8

Use quotable sentences and descriptions

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A police public information officer could have said…“There was a robbery today conducted by two men at a nearby mall during the busy holiday shopping season.”

Instead, he said…

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“Scrooge and The Grinch showed up at the Lloyd Center today and ruined the holiday spirit for everyone.”

2020

“I’m working on a cure for the common cold.”

“Somewhere in the world every day 2 billion people suffer from the common cold. My research could reduce that number by 50%!”

OR

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#9Be succinct in social

media

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Prepare, Prepare, Prepare

#10

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Audience The Lead

Descriptive

Personal Decisions

Succinct

Tell a Story

QuotablePassion Prepare

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It’s Not Difficult

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Remember…

Really. It’s Not Difficult

The punctuation mark

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Never underestimate the power

of YOUR story!

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?Question

s

Intel Confidential — Do Not Forward