Make Your STEM Story Unforgettable Larry Shoop Director, Intel Executive Keynotes Group
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Transcript of Make Your STEM Story Unforgettable Larry Shoop Director, Intel Executive Keynotes Group
Intel Confidential — Do Not Forward
Make Your STEM Story UnforgettableLarry ShoopDirector, Intel Executive Keynotes Group
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It’s Not Difficult
If you don’t remember anything else, remember this…
Really. It’s Not Difficult
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Let’s start with some important numbers……and you get to play!
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95What’s
the one key
message you want to convey
The length of a quote
on a typical broadcast
news story
We make 95% of all
our decisions
emotionally, not
rationally
What We’ll Talk About
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!Keys Question
sPunctuation
?
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Top 10 Keys to Being Unforgettable
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#1
Know your audience
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#2
Don’t bury the lead
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A story in 1969 could have started this way…
“Scientists have been planning for nearly a decade to send a rocket with astronauts on board to the moon. They had many successes and failures over the years, but they were finally able to launch a craft toward our nearest celestial neighbor on July 16. They travelled 3 days to reach the Moon’s orbit and then landed on the moon on July 20. Shortly thereafter, Neil Armstrong became the first man to walk on the moon.”
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The way the New York Times wrote it…
“Men have landed and walked on the moon.”
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#3
Stories are memorable
Data is not
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#4
Make your stories personal
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Decisions are emotional
#5
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#6
Express your passion and enthusiasm!
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# 7 Use colorful, descriptive language
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“I conducted a lot of research.”
“I worked countless hours hunched over an electron microscope until I was bleary-eyed. But it was all worth it!”
OR
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“STEM education can make a difference. ”
“The biggest advances in human history emerged because of scientific investigation, mathematical breakthroughs and engineering exploration . Simply put, STEM education paves the path to a better, brighter future for everyone. ”
OR
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#8
Use quotable sentences and descriptions
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A police public information officer could have said…“There was a robbery today conducted by two men at a nearby mall during the busy holiday shopping season.”
Instead, he said…
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“Scrooge and The Grinch showed up at the Lloyd Center today and ruined the holiday spirit for everyone.”
2020
“I’m working on a cure for the common cold.”
“Somewhere in the world every day 2 billion people suffer from the common cold. My research could reduce that number by 50%!”
OR
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#9Be succinct in social
media
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Prepare, Prepare, Prepare
#10
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Audience The Lead
Descriptive
Personal Decisions
Succinct
Tell a Story
QuotablePassion Prepare
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It’s Not Difficult
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Remember…
Really. It’s Not Difficult
The punctuation mark
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Never underestimate the power
of YOUR story!
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?Question
s
Intel Confidential — Do Not Forward