Madame Mars:Women and the Quest for Worlds Beyond

What is Madame Mars

534humans have flown in space

57have been women

23have stepped onto another

worldof the

0have been women

Now we’ve set our sightson another world…

Have women achievedpioneering parity at last?

Madame Mars

Madame Mars

Madame Mars

Madame Mars

Telling all their stories, across all our screens

Engaging all the senses and inspiring to contribute, learn and become

You can do it – It’s Our Turn

Entertaining

Engaging

Inspiring

“Anyone who tries to make a

distinction between education and

entertainment doesn't know the first

thing about either.”

Marshall McLuhan

Goals for Madame Mars

What is Transmedia?

Story, Message and Meaning Where, When and How the Audience Wants to Interact With It

Audience/Content

Transmedia is about the Story

The Audience and the Tools

The Medium and the Message

Madame Mars Storyworld• Documentary Film• Living Lab – Web Site• Curriculum – tied to Common Core• Interactive “Kits”• Trading Cards• Tellegami Creator• Quizzes and Games• Social Samba and Facebook Integration

Madame Mars Audience

• Dreams of being the first to Mars– girls in the 4th – 9th grades, approximately 9-14 years old

• STEM Education for Girls (STEAM)– All the “Right Stuff”

• Fascinated by Space Exploration

Audience: Why?• Girls begin losing parity at age 9• Bringing up the numbers:

– 22% of doctorates in astronomy– 22% of environmental scientists – 22% of software engineers at tech companies over all.

– 17% of chemists– 6% CEO’s of top tech firms

• Space Explorers – Join the ranks of millions!

Our Team• Jan Millsapps,

Producer/Creative Director

• Beth Rogozinski, Producer/Creative Director

• Maya Zuckerman, Transmedia Producer

• Michael Carter, PhD, Curriculum

• Melissa Lamming, Producer/Social Media

• Michael Behrens, Executive Producer

Advisors• Henry Rosenthal, Liminal Space • Dana Berry, National Geographic Film Maker• Jen Myronouk, Singularity U and Marie Curie

Project• Bryan Gambogie, Producer/Film Maker• Yvonne Clearwater, PhD, NASA• Simone Nelson, Art Institute, Film Maker• Melanie Wade, PhD, AAUW• Edna DeVore, SETI Institute • Pamela Harman, SETI Institute - Girls Go To Mars• Linda Shore, Astronomical Society

Institutional Friends

Interviewees

• Carol Stoker, PhD NASA• Yvonne Cagle, MD NASA• Lori L. Ploutz-Snyder, PhD NASA• Yvonne Clearwater, PhD NASA• Erika Rodriguez, PhD NASA• Wendy L. Holforty, Ph.D. NASA• Lynn Harper NASA• Dava Newman, PhD MIT• Grace Douglas, PhD Lockheed Martin• Dr Susan Ip Jewell MD MD and Mars Society• Teresa L. Segura, PhD Space Systems/Loral• Margaret Race, PhD SETI/JPL• Helen Ling Former JPL

It’s a long journey…

We could use your help!

Become an Honorary Martian• Follow US!

– Facebook, Twitter, Tumblr and more coming

• Spread the Word– Advocate for M Mars and the Quest for Worlds Beyond for Women and Girls

• Volunteer– Advisors, doers, connectors and others needed

• Donate– Contribute to our campaigns and fundraising efforts

What is Madame Mars