HOW??

And it all began with a hair dye formula

Master at revenuegeneration.

Winners at cosmetic products

Its always been target

marketing!!

Its global positioning

Well Directed Strategy

Competition:

Local, Global or Both?

Its all about Diversity

Five Areas Of Expertise:

1. Skin care

2. Hair care

3. Makeup

4. Hair Colouring

5. Perfume

1. Men’s grooming products

2. Unexplored markets

3. New products

Threats

1.Substitute products2.Local brands3.Constantly changing

demands in terms of R&D

TV Advertising

Strengths

1.High Brand Value2.Well positioned market share3.Trustworthiness within its customers

Risks

1.Delayed innovation2.Customers switching to other

substitutes3.Lack of emphasis on natural beauty

products

1.The company must focus on R&D.

2.Its marketing strategy is focused

on face value of celebrities.

3.Fantastically positioned itself

globally.

4.Huge customer base and revenue

This presentation is part of

a summer internship

under Prof. Sameer

Mathur, IIM Lucknow and

is made by Arihant Jain.