You Are a Visionary.

2

NOT You Are a Visionary.

“Should I put my beer down, bro?”

“A lot of people are focused on taking over the world… I really just want to create a really cool college directory

product” -Zuck in 2005

5

Henry FordThomas EdisonSteve Jobs

Visionaries???

Flipping the Myth of the Visionary On Its Head

Lean Entrepreneurs Surf Uncertainty

The culture around you

Your company culture

Old school startup

Lean Startup

Business plan

Business model

What is Lean? •  Elimination of waste in the production

and delivery of value to customer

Value Stream

•  Producing a known product (mini-van) for a known consumer (soccer mom)

•  Value-add activities (assemble part) •  Non value-add activities (forklift parts

across warehouse)

Lean Objective •  Lose waste:

– Make value-add activities more efficient – Eliminate non value-add activities (if

possible) – Must maintain value to customer

What is Lean Startup? •  Don’t know value •  Don’t know customer •  Elimination of waste in

discovering value and customer

Lean Startup Value Stream

•  If you don’t know what value, how do you know what activities are wasteful?

Lean Startup Measurement of Waste

•  Validated Learning

How do you build something people need?

Those who continuously create

new value for new customers.

Winners

The Lean Entrepreneur

Customer Interaction & Segmentation

The Lean Entrepreneur

http://leanentrepreneur.co @brantcooper & @pv

Innovation Spectrum

http://leanentrepreneur.co @brantcooper & @pv

Startup Model Passionat

e

Growth Engine

Convinced

Conversion

Aware

Acquisition

Hopeful Satisfied

MVP

Intrigued Trusting

Funnel

State

Customer impact / emotion

Startup Functionality

Customer action

Action Measurement

24

Thank You!

•  Twitter/Facebook/LinkedIn: @brantcooper •  email: brant@marketbynumbers.com •  Blog: Market By Numbers

•  Book site: http://leanentrepreneur.co