Post on 17-Nov-2014
description
- Confidential -
CLIENT EXAMPLE:IKEA
ChallengeIKEA developed an app to increase revenue in
store. From global experience, the key
challenge was driving app downloads.
SolutionLion & Lion developed and implemented a
strategy for increasing awareness and
downloads of a mobile application, utilizing
multiple online marketing channels on both
mobile devices and desktop computers.
ExecutionConducted workshops to facilitate the
strategic approach as well as the online
launch of the campaign.
Developed a digital marketing strategy to
allocate budget efficiently and improve on
KPIs by maintaining daily optimization and
budget re-allocation.
Results▸ Reduced cost per download by >30%
▸ Achieved 1000’s of downloads within the
first month in each market
▸ Achieved the lowest cost per download
globally in Thailand
- Confidential -
ChallengeCreate awareness, generate new leads and
convert existing customers of Air Asia to their
BIG loyalty program using a campaign
consisting of Search Engine Marketing and
Display Marketing
SolutionDeliver a best-practice display marketing
campaign to boost awareness of BIG
campaign for reduced fare seats. Harnessed
optimization techniques to ensure that client
budget could be used as efficiently as
possible.
ExecutionDue to client time constraints, the campaign
had to be built and launched within 48 hours
from first touch point with Lion & Lion.
Allocated resources around the clock to work
non-stop for 5 days to build, launch, and
optimize on the campaign including all copy,
creative, ad development, and account
structure for 10,000 ads.
Results▸ Cost per acquisition was driven down by
35% over 72 hours
▸ ROI far superior to client’s offline
campaigns
▸ The cost per acquisitions and volume of the
campaign made it one of Air Asia’s most
successful campaigns to date
CLIENT EXAMPLE:AIR ASIA
- Confidential -
ChallengeQuickly build awareness and traction for
Zalora in a region where e-commerce has only
started to take shape. Being one of the first to
enter a market still at its infancy, Zalora had
to learn on it’s own on how to be a market
leader.
SolutionMake Zalora omnipresent across fashion and
lifestyle related websites, as well as create a
strong presence in paid and organic searches.
Execution“Face of Zalora” campaign was launched to
create enough exposure and demand and also
to compete with offline retailers. The message
was a mix of products and brand USPs. A deep
and broad keyword structure for paid ads, as
well as solid link-building for SEO support,
ensured capture of all search traffic.
Results▸ 1000+ orders a day per country within the
first 5 months of launch
▸ Continuously driving down cost action
income to 15-20% of initial ratio
▸ The “Face of Zalora” campaign resulted in
more than 50,000 new likes on Facebook
in 2 weeks
CLIENT EXAMPLE:ZALORA
- Confidential -
ChallengeBuild long term visibility for one of their
leading products in Malaysia. Create brand
awareness for Reckitt Benckiser’s heartburn
and indigestion products in Malaysia.
SolutionDeliver super effective marketing campaign’s
to boost awareness of Gaviscon – the leading
medicine aimed at reducing heartburn and
indigestion problems. Best practice
optimization techniques to ensure that budget
could be used as efficiently as possible.
ExecutionCompleted a comprehensive SEO audit of the
website. Managed the on-site and off-site SEO
optimization, as well as conducted workshops
to facilitate strategic planning of new product
launches online
Results▸ Increased the number of backlinks and
referring domains by more than 300% in
less than 2 months resulting in significant
ranking improvements
▸ Built relationships with over 315 bloggers
▸ Reckitt Benckiser added two more brands
for Lion & Lion to manage
CLIENT EXAMPLE:GAVISCON
- Confidential -
ChallengeCreate awareness and build brand equity to a
newly entered player in a very competitive
market. Link online and offline marketing
strategies. Develop 6 months content and
social engagement strategy. Reach 15,000
fans in 3 months
SolutionDeliver best-practice, long-term social media
marketing campaign, focusing on monthly
online and offline contests to boost awareness
and social presence of the brand. Ensure that
budget could be used as efficiently as possible
and the targeted goal is reached on time
Results▸ 15,000 Likes were achieved in 6 weeks:50%
ahead of time
▸ Cost per acquisition was driven down by
31%
▸ Superior Engagement rate of 20%
CLIENT EXAMPLE:POWER PANDA
- Confidential -
ChallengeL’Oreal wanted to create engagement and
brand awareness via Facebook by using an
app for the popular brand Lancome
SolutionLion & Lion built an emotional connection
between Lancome and its consumers that
extended beyond B2C communication towards
a peer-to-peer promotion strategy. A viral
Facebook application was created for L’Oreal
Lancome, where fans could create their own
doll to match their “styles and persona”
Results▸ Facebook likes increased from 50-80 likes
per day to 800-900 likes per day
▸ Facebook hits per week increased 500%
▸ Engagement rate on Facebook page
increased dramatically
CLIENT EXAMPLE:L’OREAL