Converseon Lion Brand Yarn Case Study: Internet Retailer 2009
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Transcript of Converseon Lion Brand Yarn Case Study: Internet Retailer 2009
Established 1878
Lion Brand Notebook Blog and YarnCraft Podcast
Social Media users convert at a higher rate than most other sources
Social Media users are 83% more likely to be very brand loyal than people who don’t use social media
Measurable Benefits
Customer insight to drive marketing and product development
Present the image we want
Increase customer base with younger demographic
Employee satisfaction
Promotion on other blogs and podcasts
Soft Benefits
Winning the hearts of customers
Becoming a meaningful part of their lives
Bring senior leadership into the process
Low dollar cost, but time cost can be high – the technology is
easy, cultural shift is hard
Bring people forward and make them the stars
Do It Wrong Quickly – real examples and data is key
Takeaways
Social Media should be integrated with all other
marketing and communication efforts
Simulate the conversational
setting of the customer
The power of listening – two way communication can inform your Social Media
and business strategy
Social Media is not a publishing medium, but a
conversation catalyst. Don’t be afraid to ask!
Takeaways
The greatest credibility comes from the words of
your customers
Put customers first, respect and empower them
Social Media can be measured and can drive ROI
Social Media can make you a part of people’s lives and
develop meaningful relationships
Takeaways
Contact Details
Ilana RabinowitzVice President – MarketingLion Brand Yarn
[email protected]@Ilana221, @LionBrandYarnhttp://www.LionBrand.com
Paull YoungSocial Media StrategistConverseon
[email protected]@paullyoung, @converseonhttp://blog.converseon.com