Post on 22-Mar-2017
Judy Parisellae: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
From the TOP
34/14/2016
Recruiter
Response
44/14/2016
Social Media is now playing an enormous role in finding, vetting and
securing candidates for today’s recruiter.
94% of them are leveraging social media as
part of their candidate search with 87% stating
that LinkedIn is their ‘candidate’ social medial
platform of choice.
Yet it takes them less than 6 seconds on a profile to determine if a
prospective candidate is worthy of future consideration. So it’s not
enough to have a LinkedIn profile… IT needs to stand out!
If a job seeker is to be found, considered relevant and a viable
candidate, then a solid LinkedIn profile is a ‘Must Have’.
Why You’re Here
What You’ll Learn:
How to build a COMPLETE and KEYWORD RICH
profile
Reach and maintain ALL STAR profile strength
Become a Marketable Brand
Take Aways:
How to ‘Create a Summary’ Guide
14-Point Checklist to a LINKEDIN PROFILE
5 ways to make LinkedIn part of your morning routine
54/14/2016
Stuff We’ll Cover
64/14/2016 64/14/2016
414 Million MembersIncludes members from EVERY Fortune 500 Company
Over 7 billion professionally-oriented
searches in 2015
73 of the Fortune 100 hired through LinkedIn
A photo increases profile views by 14x
41% Percent of ALL Millionaires use L.I.
2 NEW Users every second200 conversations occur PER MINUTE in LinkedIn Groups
2.1 million GROUPS
There were 35 billion page views on LinkedIn in 2015
LinkedIn Influence
125 Amazing LinkedIn Stats – ExpandedRamblings.com 4/1/16
74/14/2016
“If you build it they will come.”
Your level of participation determines
your activity.
No Activity – NO ACTIVITY
Know Activity – KNOW ACTIVITY
NOT TRUE!
84/14/2016
Judy Parisellae: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
From the TOP
94/14/2016
Gaze Tracking Study
The Ladders commissioned ground-breaking
research* on how recruiters scan resumes: Where they look
What they look for
And how long they review
Findings: they spend SIX
Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
4/14/2016 10
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are 40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on the
right side of your view profile and
gauges how robust your profile is.
Let’s Take it
From the TOP
114/14/2016
1. Header Image
2. Professional Title
3. PURL
4. Contact Info
5. Summary
6. Experience
7. Skills & Endorsements
8. Volunteer Experience &
Causes
9. Education
10.Additional Info
11.Groups
12.Follows
I urge you to find out what
Google says about you first.
“Don’t need no surprises!”
124/14/2016
Profile Header Image
Add visual interest. Create, find or buy an image that
speaks to what it is you do PROFESSIONALLY.
Canva.com, FreeDigitalPhotos.net, Flickr.com
Note attributions and licensing restrictions.
134/14/2016
Search Algorithm’s Differ From One
Searcher to the Next
FOCUS on NAME and Professional HEADLINE First
144/14/2016
Header
1. Professional Title – 120 characters
2. PURL
3. Contact Infoa) Include other
SMS, websites,
email etc.
Example: Experienced
Transportation Executive, Web
Designer and Information
Architect Visionary
Entrepreneur and Investor
2
3
Ask me about the 63%
1
154/14/2016
Summary – Above the Fold
Be impactful!
164/14/2016
Write a SUMMARY with Impact
A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!
174/14/2016
Write a SUMMARY with Impact
• Add Visual
Interest – Use a
UNICODE
• Answer
questions that a
prospective
employee may
have
• Include a CTA
184/14/2016 184/14/2016
Summary
SummaryFirst person! It reflects the
culmination of all you have to
offer TODAY
• Include METRICS where
it makes sense
• Add a video, image,
document, presentation…
Not sure which
keywords to use, do
your own search.
2,000 character limit
194/14/2016
Summary – Keyword search
204/14/2016
Summary – Keyword search
Find a JOB DESCRIPTION
that fits your skill set, copy
the DESCRIPTION and
RESPONSIBILITIES
214/14/2016
Summary – Keyword search
Go to WORDLE.net and create a word cloud
The larger the
word, the
MORE focused
weight it has.
This is a
KEYWORD
or
KEYWORD
PHRASE
224/14/2016
Experience
Include
Accomplishment
Statements, metrics
where possible
Add video, image,
document,
presentation, URL
Duties Accomplishment Statement
Responsible for the startup of a
manufacturing facility.
Led the planning, design, and construction of a multi-
purpose manufacturing facility in Japan. Improved
product quality and delivery time for local customers.
Responsible for sales in
Northeast region.
Managed a team of three account executives and two
inside sales representatives. Produced $6M in new
revenue in less than 12 months.
234/14/2016
Skills & Endorsements
You need to add
at least 5
Your network will
eventually do the
rest.
EDIT the SKILLS to
reflect the order of
YOUR TRUE
proficiencies.
Don’t be afraid to
delete the ones that
don’t apply.
244/14/2016
Skills & Endorsements
Add, edit or delete
HIDE if required
as dictated by
your firm or
industry
254/14/2016
Volunteer Experience & Causes
Check Out
The LinkedIn Volunteer
Marketplace: Connecting
Professionals to Nonprofit
Volunteer Opportunities
http://volunteer.linkedin.com/
LinkedIn for Volunteers
Post a Need | Search a Need
264/14/2016
Education
Be precise in your dates/years
274/14/2016
Additional Info
Use your
best
judgment
regarding
what you
share here
284/14/2016
Profile
PROFILEAdd ‘other STUFF’
294/14/2016
Groups
Select Groups
that MATTER
to your profile
Manage your Groups
through your ‘Privacy &
‘Settings’ function
304/14/2016
ProFinder by LinkedIn
4/14/2016 31
Judy Parisellae: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
978.491.7444