LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]

Judy Parisellae: [email protected]

http://www.linkedin.com/in/judyparisella

From the TOP

24/14/2016https://www.youtube.com/watch?v=jottDMuLesU

https://www.youtube.com/watch?v=jottDMuLesU

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Recruiter

Response

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Social Media is now playing an enormous role in finding, vetting and

securing candidates for today’s recruiter.

94% of them are leveraging social media as

part of their candidate search with 87% stating

that LinkedIn is their ‘candidate’ social medial

platform of choice.

Yet it takes them less than 6 seconds on a profile to determine if a

prospective candidate is worthy of future consideration. So it’s not

enough to have a LinkedIn profile… IT needs to stand out!

If a job seeker is to be found, considered relevant and a viable

candidate, then a solid LinkedIn profile is a ‘Must Have’.

Why You’re Here

What You’ll Learn:

How to build a COMPLETE and KEYWORD RICH

profile

Reach and maintain ALL STAR profile strength

Become a Marketable Brand

Take Aways:

How to ‘Create a Summary’ Guide

14-Point Checklist to a LINKEDIN PROFILE

5 ways to make LinkedIn part of your morning routine

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Stuff We’ll Cover

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414 Million MembersIncludes members from EVERY Fortune 500 Company

Over 7 billion professionally-oriented

searches in 2015

73 of the Fortune 100 hired through LinkedIn

A photo increases profile views by 14x

41% Percent of ALL Millionaires use L.I.

2 NEW Users every second200 conversations occur PER MINUTE in LinkedIn Groups

2.1 million GROUPS

There were 35 billion page views on LinkedIn in 2015

LinkedIn Influence

125 Amazing LinkedIn Stats – ExpandedRamblings.com 4/1/16

http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U3lZLCigqbN

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“If you build it they will come.”

Your level of participation determines

your activity.

No Activity – NO ACTIVITY

Know Activity – KNOW ACTIVITY

NOT TRUE!

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From the TOP

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Gaze Tracking Study

The Ladders commissioned ground-breaking

research* on how recruiters scan resumes: Where they look

What they look for

And how long they review

Findings: they spend SIX

Seconds reviewing a resume

*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf

http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf

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LinkedIn Profile Strength–MATTERS

“Users with ‘All-Star’ profile strength are 40 times more likely to receive

opportunities through LinkedIn.” -LinkedIn Users

Robust ‘keyword rich’ headline

A current position with description

Two more positions

Education

At least 5 skills

Include Media

Profile photo

At least 50 connections

Keyword rich summary

Beginner

Intermediate

Expert

The Profile Strength meter is on the

right side of your view profile and

gauges how robust your profile is.

Let’s Take it

From the TOP

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1. Header Image

2. Professional Title

3. PURL

4. Contact Info

5. Summary

6. Experience

7. Skills & Endorsements

8. Volunteer Experience &

Causes

9. Education

10.Additional Info

11.Groups

12.Follows

I urge you to find out what

Google says about you first.

“Don’t need no surprises!”

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Profile Header Image

Add visual interest. Create, find or buy an image that

speaks to what it is you do PROFESSIONALLY.

Canva.com, FreeDigitalPhotos.net, Flickr.com

Note attributions and licensing restrictions.

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Search Algorithm’s Differ From One

Searcher to the Next

FOCUS on NAME and Professional HEADLINE First

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Header

1. Professional Title – 120 characters

2. PURL

3. Contact Infoa) Include other

SMS, websites,

email etc.

Example: Experienced

Transportation Executive, Web

Designer and Information

Architect Visionary

Entrepreneur and Investor

2

3

Ask me about the 63%

1

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Summary – Above the Fold

Be impactful!

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Write a SUMMARY with Impact

A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?

Why are you the answer to an employer/prospect/patron’s problem? This is

not a job description…

It is a brand statement --and the brand is YOU!

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Write a SUMMARY with Impact

• Add Visual

Interest – Use a

UNICODE

• Answer

questions that a

prospective

employee may

have

• Include a CTA

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Summary

SummaryFirst person! It reflects the

culmination of all you have to

offer TODAY

• Include METRICS where

it makes sense

• Add a video, image,

document, presentation…

Not sure which

keywords to use, do

your own search.

2,000 character limit

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Summary – Keyword search

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Find a JOB DESCRIPTION

that fits your skill set, copy

the DESCRIPTION and

RESPONSIBILITIES

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Go to WORDLE.net and create a word cloud

The larger the

word, the

MORE focused

weight it has.

This is a

KEYWORD

or

KEYWORD

PHRASE

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Experience

Include

Accomplishment

Statements, metrics

where possible

Add video, image,

document,

presentation, URL

Duties Accomplishment Statement

Responsible for the startup of a

manufacturing facility.

Led the planning, design, and construction of a multi-

purpose manufacturing facility in Japan. Improved

product quality and delivery time for local customers.

Responsible for sales in

Northeast region.

Managed a team of three account executives and two

inside sales representatives. Produced $6M in new

revenue in less than 12 months.

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Skills & Endorsements

You need to add

at least 5

Your network will

eventually do the

rest.

EDIT the SKILLS to

reflect the order of

YOUR TRUE

proficiencies.

Don’t be afraid to

delete the ones that

don’t apply.

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Skills & Endorsements

Add, edit or delete

HIDE if required

as dictated by

your firm or

industry

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Volunteer Experience & Causes

Check Out

The LinkedIn Volunteer

Marketplace: Connecting

Professionals to Nonprofit

Volunteer Opportunities

http://volunteer.linkedin.com/

LinkedIn for Volunteers

Post a Need | Search a Need

http://volunteer.linkedin.com/

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Education

Be precise in your dates/years

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Additional Info

Use your

best

judgment

regarding

what you

share here

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Profile

PROFILEAdd ‘other STUFF’

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Groups

Select Groups

that MATTER

to your profile

Manage your Groups

through your ‘Privacy &

‘Settings’ function

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ProFinder by LinkedIn

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978.491.7444

LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]

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Transcript of LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]