Post on 18-May-2015
description
LinkedIn For Professionals
2.4.2011
**All information contained herein and in discussions is deemed confidential**
YOU GET WHAT YOU PUT INTO IT
The key to social media is…
LinkedIn News
LinkedIn is going public!Filed a registration statement with the SEC for a proposed initial public offering of its Class A common stockIs Facebook next?!
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Why Use LinkedIn?
Manage your professional brandNetworkShare your expertise and knowledgeUncover opportunities
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How Does It Work?
Set up a profile Build your networkLeverage your network
Build a Killer Profile
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Profile Tips
Use a professional, timely photoFill out your profile informationReally express your personal brand in your summaryUse an email address you check frequently
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Profile Tips
Custom Web site
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Profile Tips
Add a vanity URL
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Profile Tips
Connect to your Twitter accountDisplay your Twitter account or notShare tweets in your LinkedIn statusShow rich link display
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Profile Tips
Add sectionsCertificationsLanguagesPatentsPublicationsSkills
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Profile Tips
Import your resumeResume Builder
Privacy
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Privacy
Who can view my profile?Can people see that I viewed their profile?What privacy settings are available to me?
Leverage LinkedIn
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Leverage LinkedIn
Ask QuestionsSearch AnswersAnswer questions
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Leverage LinkedIn
Ask for recommendations
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Leverage LinkedIn
Join groupsStart & follow discussions
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Leverage LinkedIn
ApplicationsCompany BuzzReading List by AmazonPortfolio Display
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Leverage LinkedIn
InvitationsIntroductionsMessagesInMail
Leverage LinkedIn
Find a JobInclude link in your email signatureWrite guest blog posts and include a linkSet your profile to “Full View”Check out the companySee where others with your skills workResearch your interviewer
Leverage LinkedInFind a Job
Upgrade your profile to Job Seeker $29.95/monthJob Seeker BadgeFeatured ApplicantIntroductionsSee who has viewed your profileSend InMail
LinkedIn Etiquette
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LinkedIn Etiquette
How do I invite people to connect with me?Search by nameSearch by emailImport your contacts
LinkedIn Etiquette
Do I accept an invitation from someone I don’t really know?
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LinkedIn Etiquette
Should I send invitations to people I don’t know?
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LinkedIn Etiquette
How do I get recommendations?
LinkedIn Ads
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LinkedIn Ads
Destination: URL or Page on LinkedINHeadline75 character descriptionImageCreate variations to test copy, photos, offers
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LinkedIn Ads
Target by: Country, state, metro areaCompany name or categoryJob title or job categoryGroupGenderAge range
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LinkedIn AdsBudgeting
PPC or CPMDaily budget (min $10)Continuously or cutoff date
ReportingClicksImpressionsCTRAvg cost-per-click
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New Features
LinkedIn SkillsLinkedIN SwarmInMapsResume BuilderVideo sharing
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Just For Fun1. Extensive experience2. Innovative3. Motivated4. Results-oriented5. Dynamic6. Proven track record7. Team player8. Fast-paced9. Problem solver10.Entrepreneurial
LinkedIn For Professionals
2.4.2011