SavvySocial Marketing

For Busy ProfessionalsBrought to you by

innovate social media

Build Your Brand Where Over 300 Million Professionals Go to Connect

Table of Contents

• Introduction

• Why Your Business Needs LinkedIn

• Maximizing Your Profile

• Growing Your Network

• Target Connecting

• What’s An Influencer

• Pulse Content Marketing

Why Your Business Needs LinkedIn

Individuals / Companies

Sales Organizations

Establish Your Brand

Make Your Brand Visible

Establish a Portfolio of Your Work

Personnel Recruiting

CRM Tools

Contact Management

Contact List Growth

Connect With Buying Influencers

Stay Top of Mind

Build Influence

Publishing Platform

Building Your Professional Brand

Profile Perfection

People outside your network can’t see your contact details so make sure to put them in your summary.

Who Do I Connect With?

One extremely beneficial tactic is to participate in LinkedIn groups. This may seem like an extra step to take for a social network, but doing so can fast-track your reputation as an industry expert, and put you on the road to becoming an influencer in your field. Here’s your step-by-step guide to making the most of your presence on LinkedIn by participating in groups.

B2B Networking Starts With Groups

What’s In A Group?

Up to 50

If a group has a “lock” symbol next to the group title, that means membership has to be approved by the group moderator.

Active groups have lots of updates and discussions.

You can change group settings by clicking the little “gear” symbol next to the “take a tour” button.

How Many Groups Can I Belong To?

Can I Join Any Group I Want?

How Do I Know If A Group Is Active?

What Is One Thing I Should Know About When Managing My Groups?

Expanding Your Network – Targeted Connecting

What Do I Talk About?

LinkedIn provides an opportunity to develop content topics that are relevant to members and that will spark inspiring professional conversations.

Leadership

Management

Hiring and Firing

Disruption

How to succeed

What Is An Influencer?LinkedIn Influencer is a designation given to approximately 500 professionals who've been invited to publish on LinkedIn.

LinkedIn works with the Influencers to develop content topics that are relevant to members and that will spark inspiring professional conversations.

Who Am I?

Bill Gates

Founder of

Microsoft

Net Worth

79.3 Billion

Sheryl Sandberg

COO of

Facebook

Net Worth

1 Billion

Richard Branson

Founder of

Virgin Atlantic

Airlines

Net Worth

4.9 Billion

Arianna

Huffington

Editor and Chief

of Huffington

Post

Net Worth

50 Million

Staying On The PulseFresh Professional Content

You don’t have to be an “Influencer” to publish on LinkedIn.

Publishing allows you to further establish your professional identity by expressing your opinions and sharing your experiences. Be The Voice, Not the Echo

Inbound Marketing With Content

Your original content becomes part of your professional profile. It is displayed on the Posts section of your LinkedIn profile.

It's shared with your connections and followers.

Members not in your network can now follow you from your long-form post to receive updates when you publish next.

Your long-form post is searchable both on and off of LinkedIn.

Conclusion:

LinkedIn is the best tool for creating business opportunities and influence with potential clients. It allows you to target specific people and companies with amazing search tools.

LinkedIn best practices are important to know about before you start the process.

Amp up your profile, make proactive connections and stay on the pulse of this game changing business platform.

Case Study: Global Speak Translations

www.globalspeaktranslations.com

www.linkedin.com/in/flordimassi

THANK YOU!

www.innovatesocialmedia.com