Let’s getPhysical

Alexandra Deschamps-SonsinoCEO & Co-Founder of Tinker

How to make the digital real and the real, digital.

. Rethinking how online interactionslive outside the screen

. Showing online data in physical ways

. Helping people understand the creativepotential of new technologies.

Tinker

. Digital == online really

. Technology is everywhere but integratedexperiences few and far between

. Post digital design ( response to industriesin crisis)

. Users are more educated and demanding

. Privacy is evolving

Why?

Easy as 1,2,3From real to digital.

1. Sensors

Real to Digital

Hop

2. Open Hardware

Real to Digital

Nokia N900

3.RFID

Real to Digital

Snowflake

Easy as 1,2,3From digital to real

1.Actuators

Digital to Real

Sony Ericsson Satio

2.APIs

Digital to Real

Twitter box

3.Google

Digital to Real

Centograph

. Digital can become surprising again

. Urban space vs home

. Play with people’s curiosity

. Build solid interactions

. Understand latency

Final thoughts

Now go out &make something

wonderfulalex@tinker.it www.tinker.it