Let's Get Digital

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LET’S GET DIGITAL. Association of Asian Indian Women of Ohio June 28, 2015

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  1. 1. LETS GET DIGITAL. Association of Asian IndianWomen of Ohio June 28, 2015
  2. 2. I am.. I love social media, and I have for awhile! 13: built first website 14: developed first e-newsletter 19: joined social media: Friendster 20: joined MySpace 21: joined Facebook 22: graduated college in Public Affairs Journalism 22: got first marketing job after college 25: landed job that involved social media 30: transitioned to job dedicated to digital @ReenaSGoodwin Twitter | Instagram | Pinterest | LinkedIn
  3. 3. On the agenda for today Social media: then and now Popular social networks The Social Shift Getting started
  4. 4. HOW DO YOU USE SOCIAL MEDIA? First things first
  5. 5. Top 10 Reasons Social interaction Keeping up to date with others Information seeking Passing time Entertainment Relaxation Expression of Opinions Subject matter to talk about Convenience Sharing Information Whiting &Williams study, 2013
  6. 6. SOCIAL MEDIA: THEN
  7. 7. SOCIAL MEDIA: NOW
  8. 8. ONE IN FOUR PEOPLE USE SOCIAL MEDIA and they probably use Facebook.
  9. 9. and they probably use Facebook NOT JUST FOR THE KIDS Social Media London, 2015 In the United States alone: 20.5% of Facebook users will be in the 25-34 demographic. 22.6% ofTwitter users will be in the 18-24 demographic with 52.9 million users in total in 2015. 22% of Pinterest users, similar to Facebook, will be in the 25-34 demographic. Instagram falls second behind Facebook (156.5 million) for total number of users with a figure of 60.3 million in 2015, increasing to 65.3 million in 2016. The 65+ demographic will see the largest increase in social media users to 16.6 million from 2015-2016.
  10. 10. 1. Facebook Largest global social network 1.39 billion users Almost 80% of Facebook activity is via mobile 350 million photos uploaded daily 1.3 million pieces of content shared every minute of every day Jeff Bullas: Awesome Facts and StatisticsYou Need to Check Out, 2015
  11. 11. 2. YouTube Second biggest search engine YouTube has more than 1 billion users Hundreds of millions of hours watched, generating billions of views each day The number of hours people are watching on YouTube each month is up 50% year on year 300 hours of video are uploaded toYouTube every minute Half ofYouTube views are on mobile devices YouTube, 2015
  12. 12. 3. Twitter The place for breaking news on the social web 288 million monthly active users 80% ofTwitter users use the network on their mobile devices Great for celebrities 140 characters aTweet Moving towards more visual Jeff Bullas, Twitter Facts and Stats, 2015
  13. 13. 4. Instagram Owned by Facebook More than 300 million active users every month less than 1/3 in the United States 64% of Instagram users are women, 36% are men. 73% of Instagrammers are between 15 and 35 years old. Jeff Bullas, Instagram Facts and Stats, 2015
  14. 14. 5. Pinterest Visual social bookmarking site 81% of users are Female Median age of 40 Most pinned categories: Food & Drink, DIY & Crafts, Home Dcor, Holidays & Events All about inspiration = huge opportunity for brands Men signing up faster than ever Cision: 25 Pinterest Facts, Stats, and PR Best Practices, 2015
  15. 15. 6. Snapchat Send photos and short video clips that vanish within 10 seconds 100 million daily active users that send roughly 400 million Snapchats per day 71% of Snapchat users are under the age of 25 70% of users are women 77% are in college Great for brands to share coupons Business Insider, Snapchat Active Users Exceed 30 million
  16. 16. 7. Tumblr Social blogging network 420 millionTumblr users and 217 millionTumblr blogs Nearly 115 millionTumblr posts per day 50% ofTumblr users access the site through the mobile app Average number of times aTumblr post is reblogged: 14
  17. 17. 8. LinkedIn Social meets professional More than 350 million users (107 million in the U.S.) The only social network of these not banned in China Predominantly male 17 minutes a month spent on LinkedIn on average Tip: listing your skills gets your profile viewed 13x more
  18. 18. THEN: The Social Shift
  19. 19. NOW: The Social Shift
  20. 20. The Social Shift MOBILE IS MONUMENTAL
  21. 21. Indian digital @bdutt @scroll_in @medianama
  22. 22. Tips for Getting Started 1.) Decide on which social networks are right for you 2.) Determine personal social use v. professional social use 3.) Consider privacy/safety issues 4.) Dont forget to post varied amounts of content and often!
  23. 23. Questions & Discussion
  24. 24. Thank you!
  25. 25. Prepared by: Reena S. Goodwin [email protected] @reenasgoodwin For: Association ofAsian Indian Women of Ohio Sunday, June 28, 2015