LARGEST LIVE EVENT DATA COMPANY IN THE WORLD

CRM Database Enrichment

CUSTOM ANALYTICS TO BETTER UNDERSTAND AND ENGAGE FANS

Fan Profile Reports

Propensity Scoring

Predictive Modeling

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FAN AND LIVE EVENT DATA

112M Email Records North America

75M Monthly Visits North America

450M Annual Tickets

Processed Globally

2

LESSON 1: UNDERSTAND WHY

LESSON 2: HAVE CLEAR GOALS

LESSON 3: WHO IS IN CHARGE?

LESSON 4: THE RIGHT PEOPLE

LESSON 6: COMMUNICATE CLEARLY LESSON 6: BE PREPARED

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KNOW YOUR BLIND SPOTS BE DETERMINED TECHNOLOGY CAN BE BOUGHT; GOOD PEOPLE CAN’T