Learn How to Make Email your New Favorite Sales Tool

Post on 23-Aug-2014

361 views 9 download

Tags:

description

Despite reports to the contrary, email is not dead. Indeed, it’s still a critical communications tool for sales reps, especially in the later stages of closing deals. Join us as we discuss: · Which communications methods are preferred – and most effective – to reach prospects · How email can be used to know your prospects wants and when they want it · How insights from Vision by InsideSales.com can help you accelerate your pipeline and close more business today

Transcript of Learn How to Make Email your New Favorite Sales Tool

VISION

Making Email Your New Favorite Sales Tool

VISION by InsideSales.com

Jared Haleck – Director of Product

VISION

2

Agenda

•  Critical Communication Channels for Prospecting and Sales

•  Benefits and Drawbacks of Email

•  How Email can Become your new Favorite Sales Tool

•  How Insights from Vision can Accelerate Sales

•  Key Features of Vision

•  Q&A

VISION

3

Critical sales communication channels

Voice

2 3

Web Meetings Email

1

VISION

4

Critical sales communication channels by frequency

1:5

2 3

1:20 Most Used

1

VISION

84% 79% 81%

86%

17%

49%

18% 15% 17%

72%

39%

67%

83%

28% 31%

8% 10% 12% 0%

20%

40%

60%

80%

100%

Email Mobile Phone

Text Message

Voicemail Office Phone

Linked-In Online Instant

Message

Facebook Twitter Video Chat Fax

Likely to Respond Preferred Contact Method

98% 93%

25%

Email is the most Preferred Comm Channel

VISION

6

Email is preferred because …

•  Trackable & Searchable

•  Not Real Time •  Rich Formatting

•  Document Transfer

Pros

+

VISION

7

Email is preferred but …

•  No response necessary

•  No non-verbal communication •  No audible communication

Cons

-

VISION

8

Common Problems for Sales Reps

2 3

Who is interested?

1

When are they interested?

What are they interested in?

VISION

How does Vision overcome the limitations of email?

opens

1

links

2

web visits

3

forwards

4

attachments

5

VISION

10

Benefits of knowing “Who” is interested

•  Focus & Prioritize

•  Maneuver & Negotiate •  Predict & Forecast

VISION

11

Benefits of knowing “When” Prospects are Interested

Prioritize

•  Engage when you are top of Mind

•  Immediate Response Study

•  100X Increase Contact Rates

•  21X Qualification Rates

VISION

12

Benefits of knowing “What” Prospects are Interested in

Prioritize

•  Know pages being visited

•  Craft your approach

VISION

13

How does management benefit from Vision?

Sync & Track Prioritize Reporting

VISION

14

Vision is the only enterprise-class solution on market

1

Track Anywhere™

2

Multi Recipient

3

Zero Touch

VISION

15

Track Anywhere™

1

Track Anywhere™

•  Anywhere you can send email it, will be tracked

•  Anywhere you can receive email, you will be notified

•  Never miss a notification

VISION

16

Multi Recipient Tracking

2

Multi Recipient

•  Each recipient will be tracked by name

•  Critical for B2B Sales

VISION

17

Zero Touch™

3

Zero Touch

•  The Best User Interface is No User Interface

•  100% Rep adoption

VISION

18

Customer Quotes

Addicting Dynamite Poker

“Vision is the equivalent of fishing with dynamite”

“100% user adoption.

Our reps are addicted.”

“Sales is like poker and Vision tips the prospect’s hand.”

VISION

Thank You