Nicolas CappielloEMEA Sales Director, LinkedIn

Transforming the way the world works

©2012 LinkedIn Corporation. All Rights Reserved.

Transforming the way the world works

Nicolas CappielloSMB Sales Director, LinkedIn

Adido Let's Do Digital Southern Summit

Most Popular

Most Endorsed

Earliest Adopter

Most Connected

BillFryer

RobMitchell

JuliaBudniak

MikeHowell

2006 2010 2011

4

2014

5

©2013 LinkedIn Corporation. All Rights Reserved.

Our Mission.Connect the world’s professionals to make them more productive and successful

6

1960s

Today

The world of work has changed

©2013 LinkedIn Corporation. All Rights Reserved.

The Future of Work

inmaps.linkedinlabs.com

©2013 LinkedIn Corporation. All Rights Reserved.

Identity, Insights, Everywhere.

9

IdentityConnect, find, and be found

1.3M+

Publishers

65KWeekly Company

Shares

175MCompany Follows

3.1MWeekly Member

Shares

Insights

Everywhere

Hire

LinkedIn Confidential ©2013 All Rights Reserved 14

The best talent are typically not looking for work

PASSIVE

>80%

238M+

ACTIVE

<20%

MEMBERS

Sell

HowHow do I get

a warm intro?

LSS 16©2013 LinkedIn Corporation. All Rights Reserved.

+238Mmembers

+2Bmember updates

per week

Billionsconnections

Who loves cold calls?

WhatWhat to

talk about?

WhoWho are the Right People?

Markett

The most effective place to engage with professionals

49%College grad or post grad

115K€Average household income

Business Decision Makers

2M+

Sources: TGI 2012

3

2.3M+Business Travelers

Maximize reach across LinkedInby combining Display, Sponsored Updates, and InMail

inMail Reach: directly in the LinkedIn inbox

Display Reach: across desktop pages

Sponsored Updates Reach: across all devices via the

LinkedIn feed

Case Study: Sponsored Updates

LinkedIn Confidential ©2013 All Rights Reserved

"We have seen very high quality leads coming in from our sponsored updates on LinkedIn. Not only can we target the audience we want to, we can promote our best performing content. “

Hubspot

Engaging the right audience with the right message at the right time

©2013 LinkedIn Corporation. All Rights Reserved.

Our Vision.Create economic opportunity for every professional

22