Post on 12-Feb-2017
How to Learn More About Your Consumers
Many business leaders aren’t in tune with who their customers actually are and how they behave, which has a
direct reflection on the success of your community and growth of your
audience. !
Being in-touch with your customer’s behavior helps you structure your
business to be more effective.
Customer Behavior
Use All Available DataGaining all of the data available to help learn who your
customers are and how they act is a necessity, especially for small businesses.
!Analyze website traffic, google analytics, social media
conversions, and any other data that can help you in the process.
Utilize Your Early Stage Opportunities
Take advantage of the intimacy in a small business which ultimately makes for more personal communication with consumers and it allows you to make adjustments to the
business to better cater towards them.
Stand in Their ShoesStanding in your customer’s shoes allows you to see where
your company’s deficiencies might be from a user’s perspective.
!You also will have a better understanding of your user experience, the choices customers may have on your
platform, as well as other decisions.
Read more here: !
http://larryscheinfeld.net/how-to-learn-who-more-about-your-
consumers/