How to Learn More About Your Consumers

Many business leaders aren’t in tune with who their customers actually are and how they behave, which has a

direct reflection on the success of your community and growth of your

audience. !

Being in-touch with your customer’s behavior helps you structure your

business to be more effective.

Customer Behavior

Use All Available DataGaining all of the data available to help learn who your

customers are and how they act is a necessity, especially for small businesses.

!Analyze website traffic, google analytics, social media

conversions, and any other data that can help you in the process.

Utilize Your Early Stage Opportunities

Take advantage of the intimacy in a small business which ultimately makes for more personal communication with consumers and it allows you to make adjustments to the

business to better cater towards them.

Stand in Their ShoesStanding in your customer’s shoes allows you to see where

your company’s deficiencies might be from a user’s perspective.

!You also will have a better understanding of your user experience, the choices customers may have on your

platform, as well as other decisions.

Read more here: !

http://larryscheinfeld.net/how-to-learn-who-more-about-your-

consumers/