Post on 15-Jul-2015
The Masters CircleKickin’ Capital Campaigns
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
Before we begin...
Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Before we begin...
QuestionsType your questions here.
How can we help you with your fundraising?
What do you want to get out of today?
Kickin’ Capital Campaigns!
✓ Before you begin
✓ What kind of Campaign?
✓ Where does it fit in your organization’s funding strategy?
✓ Who’s gonna drive the bus?
Kickin’ Capital Campaigns!
What is your campaign for?
✓ Determine Need
✓ Determine Breadth and Scope
✓ Identify Constituencies
What is your campaign for?
The feasibility of feasibility studies
✓ Case testing
✓ Interest building
✓ Reshaping goals
✓ All driven by study analysis
The feasibility of feasibility studies
Before you ask...
✓ Campaign Plan✓ Timeline and execution plan
✓ Campaign Marketing Plan✓ Messages, channels, timeline, response vehicle
✓ Create Committees✓ Recruit committee members✓ Balance management & execution time
Before you ask…
In 5, 4, 3, 2...
✓ Campaign Launch!✓ Prioritize and segment✓ Lead Donors
✓ Communications✓ Messages, channels, timeline, response vehicle
✓ Phasing✓ Multi and repeating starts
In 5, 4, 3, 2...
Celebration and Continuation
✓ When to shut down your campaign!✓ Exceeding your goal
✓ Celebrating victory
✓ What’s next?
Celebration and Continuation
The Stewardship Campaign
✓ Pledge Collection
✓ List Segmentation
✓ Annual Giving
✓ Planned Giving
The Stewardship Campaign
Any questions?
Next Masters Circle
● Next Masters Circle session is on April 22nd
● Watch your email for instructions
● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Help us help you
● Submit a question or topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey
Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: info@mosaicnpd.com
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
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http://www.mosaicnpd.com/feed
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