Capital Campaigns: Best Practices, Common Mistakes
44
Capital Campaigns: Best Practices, Common Mistakes 2/2/17 1pm Eastern The presentation will begin shortly.
-
Upload
bloomerang -
Category
Government & Nonprofit
-
view
256 -
download
0
Transcript of Capital Campaigns: Best Practices, Common Mistakes
Capital Campaigns: Best Practices,
Common Mistakes
2/2/17 1pm Eastern
The presentation will begin shortly.
3
This presentation is being recorded! The recording and slides will be emailed to you.
Please chat in any questions for our guest. We will answer them in the formal Q&A session
at the end of the presentation.
Follow along on Twitter with #Bloomerang @BloomerangTech.
For best audio quality, dial in by phone. (check your email for dial-in info from ReadyTalk)
Before we get started »
3
Our guest presenter »Brent A. Hafele, M.A. @NewDayBrent
• Vice President of Client Services at Dickerson, Bakker & Associates
• Previously Executive Director at the Chippewa Valley Free Clinic, Development Director at Hope Gospel Mission, Consultant at NewDay Nonprofit Solutions
d i c k e r s o n - b a k k e r . c o m
Presented by:Brent A. Hafele, M.A. Vice President
Best Practices &Common Mistakes
Capital Campaigns
Sponsored by:
d i c k e r s o n - b a k k e r . c o m
Brent A. Hafele, M.A.Vice President
d i c k e r s o n - b a k k e r . c o m
What is a Capital Campaign?
d i c k e r s o n - b a k k e r . c o m
What is a Capital Campaign?
!vs. ! - Bob Duncan
d i c k e r s o n - b a k k e r . c o m
What is a Capital
Campaign?
d i c k e r s o n - b a k k e r . c o m
What is a Capital
Campaign?
1. Intensive, highly coordinated
fundraising effort
d i c k e r s o n - b a k k e r . c o m
What is a Capital
Campaign?
1. Intensive, highly coordinated
fundraising effort2. Large goal (typically
3-10x annual income)
d i c k e r s o n - b a k k e r . c o m
What is a Capital
Campaign?
1. Intensive, highly coordinated
fundraising effort2. Large goal (typically
3-10x annual income)
3. Defined period of time
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
Blog
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
• Strategic Planning
Blog
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
• Strategic Planning• Fundraising
Blog
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
• Strategic Planning• Fundraising• Staffing
Blog
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
• Strategic Planning• Fundraising• Staffing• Board Development
Blog
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
• Strategic Planning• Fundraising• Staffing• Board Development• Project
Blog
d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
• Strategic Planning• Fundraising• Staffing• Board Development• Project• Counsel
Blog
d i c k e r s o n - b a k k e r . c o m
Best Practice #2 Leadership Focus
d i c k e r s o n - b a k k e r . c o m
Best Practice #3 Minimize the Goal to Maximize the Gift
50/5
d i c k e r s o n - b a k k e r . c o m
Best Practice #2Think SustainabilityBest Practice #4
d i c k e r s o n - b a k k e r . c o m
Best Practice #2Think SustainabilityBest Practice #4
• Preserve Annual Giving
d i c k e r s o n - b a k k e r . c o m
Best Practice #2Think SustainabilityBest Practice #4
• Preserve Annual Giving• Post Campaign Operations
d i c k e r s o n - b a k k e r . c o m
Best Practices 1. Plan Ahead.2. Leadership Focused.3. Minimize Goal/Maximize
Gift4. Think Sustainability.
d i c k e r s o n - b a k k e r . c o m
Mistake #1 Skipping the Study
d i c k e r s o n - b a k k e r . c o m
Mistake #1 Skipping the Study
Case, Capacity, Leadership
d i c k e r s o n - b a k k e r . c o m
Mistake #1 Skipping the Study
Prepares Donors
and LeadershipCase, Capacity, Leadership
d i c k e r s o n - b a k k e r . c o m
Mistake #2
Not Asking for Major Gifts
d i c k e r s o n - b a k k e r . c o m
Mistake #2 Not Asking for Major Gifts
d i c k e r s o n - b a k k e r . c o m
Mistake #3
Premature Timing
d i c k e r s o n - b a k k e r . c o m
Mistake #3 Premature Timing
d i c k e r s o n - b a k k e r . c o m
Mistake #3 Premature Timing
Launch
d i c k e r s o n - b a k k e r . c o m
Mistake #3 Premature Timing
KickoffLaunch
d i c k e r s o n - b a k k e r . c o m
Mistake #3 Premature Timing
KickoffGround Breaking
Launch
d i c k e r s o n - b a k k e r . c o m
Mistake #4 Poor Follow-up
d i c k e r s o n - b a k k e r . c o m
Mistake #4 Poor Follow-up
d i c k e r s o n - b a k k e r . c o m
Mistakes 1. Skipping the Study.2. Not Asking for Major Gifts.3. Premature Timing.4. Poor Follow-up.
d i c k e r s o n - b a k k e r . c o m
By Brent A. Hafele, M.A.Dickerson, Bakker & Associates
Best Practices &Common Mistakes
Capital Campaigns
Sponsored by:
Blog
Free Campaign Set
Questions?
https://bloomerang.co/resources
•Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks
•Daily blog post •Weekly webinars •Templates •Guides
Our next free webinar »
Asking Styles: A Revolutionary Concept in the Field
Thursday, Feb. 9, 2017 – 1:00pm Eastern
Brian Saber
https://bloomerang.co/resources/webinars
