INTERNATIONAL MARKETING

“So the key to healthy development, whether in a rich country or a poor one, is a certain balance of the economic, the social and the political. And that requires the recognition of a third model, labelled indigenous development.” ~Mintzberg, “Developing Leaders? Developing Countries?

“We do not inherit the earth from our ancestors, we borrow it from our children.”  ~Native American Proverb

PROTESTS TORONTO G20 SUMMIT 2010

INTERNATIONAL CRISES?

“Developing Leaders? Developing Countries?” (Mintzberg)

Engaging Leadership over Heroic LeadershipIndigenous Development over Planned/Global DevelopmentTriumph of Balance over Failed Forced DevelopmentMiddle Enterprises over Large Integrated/Small Indigenous firmsFostering Leadership over Teaching LeadershipDeveloping the Developed over Developing the “Under”-developed

AN INCONVENIENT TRUTH: AL GORE

www.ted.com

“What we take for granted might not be here for our children.”

BAREFOOT COLLEGE: BUNKER ROY

www.ted.com

“I went to a very elitist, snobbish, expensive education

in India, and that almost destroyed me.””

DREAMLAND

“Fear is a powerful emotion.”

www.dreamland.is

WASTELAND

“What I really wanted to do was to be able to change the lives of a group of people with the same materials that they work with everyday.”

www.wastelandmovie.com

MANUFACTURED LANDSCAPES

“It looks like a bombed-out landscape, but what it is, is a landscape that is an intentional one. ”

www.edwardburtynsky.com

GARBAGE WARRIOR

“This is garbage.”

www.garbagewarrior.com

QUESTIONING INTERNATIONAL MARKETING

How does you company see GLOBALIZATION and INTERNATIONAL MARKETING? How do you imagine YOUR COMPANY becoming global? What does “Think Global, Act Local” MEAN? Does it mean, CARE for the Local?Is the tendency to economic globalization GOOD/BAD/INEVITABLE? What are the Pros and Cons? WHY so many protests? WHO protests? What do you think of recent Free Trade Agreements with the USA, CANADA, ASIA? How can your company benefit/adjust/protect itself?What is the role of leaders in development? Should it be more HEROIC or rather ENGAGING? Can WE copy models from developed countries? Do you agree with Mintzberg?Which is the correct balance in International Marketing between economic DEVELOPMENT and the current ECOLOGICAL CRISIS? Which companies are exemplary is this regard? Is YOURS?BUT MOST IMPORTANT: How do YOU understand/lead globalization?

METROPOLIS: 1927