KEYNOTE: INTERNATIONAL MARKETING
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INTERNATIONAL MARKETING “So the key to healthy development, whether in a rich country or a poor one, is a certain balance of the economic, the social and the political. And that requires the recognition of a third model, labelled indigenous development.” ~Mintzberg, “Developing Leaders? Developing Countries? “We do not inherit the earth from our ancestors, we borrow it from our children.” ~Native American Proverb
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Fostering the conditions for economic leadership in our countries.
Transcript of KEYNOTE: INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
“So the key to healthy development, whether in a rich country or a poor one, is a certain balance of the economic, the social and the political. And that requires the recognition of a third model, labelled indigenous development.” ~Mintzberg, “Developing Leaders? Developing Countries?
“We do not inherit the earth from our ancestors, we borrow it from our children.” ~Native American Proverb
PROTESTS TORONTO G20 SUMMIT 2010
INTERNATIONAL CRISES?
“Developing Leaders? Developing Countries?” (Mintzberg)
Engaging Leadership over Heroic LeadershipIndigenous Development over Planned/Global DevelopmentTriumph of Balance over Failed Forced DevelopmentMiddle Enterprises over Large Integrated/Small Indigenous firmsFostering Leadership over Teaching LeadershipDeveloping the Developed over Developing the “Under”-developed
AN INCONVENIENT TRUTH: AL GORE
www.ted.com
“What we take for granted might not be here for our children.”
BAREFOOT COLLEGE: BUNKER ROY
www.ted.com
“I went to a very elitist, snobbish, expensive education
in India, and that almost destroyed me.””
DREAMLAND
“Fear is a powerful emotion.”
www.dreamland.is
WASTELAND
“What I really wanted to do was to be able to change the lives of a group of people with the same materials that they work with everyday.”
www.wastelandmovie.com
MANUFACTURED LANDSCAPES
“It looks like a bombed-out landscape, but what it is, is a landscape that is an intentional one. ”
www.edwardburtynsky.com
GARBAGE WARRIOR
“This is garbage.”
www.garbagewarrior.com
QUESTIONING INTERNATIONAL MARKETING
How does you company see GLOBALIZATION and INTERNATIONAL MARKETING? How do you imagine YOUR COMPANY becoming global? What does “Think Global, Act Local” MEAN? Does it mean, CARE for the Local?Is the tendency to economic globalization GOOD/BAD/INEVITABLE? What are the Pros and Cons? WHY so many protests? WHO protests? What do you think of recent Free Trade Agreements with the USA, CANADA, ASIA? How can your company benefit/adjust/protect itself?What is the role of leaders in development? Should it be more HEROIC or rather ENGAGING? Can WE copy models from developed countries? Do you agree with Mintzberg?Which is the correct balance in International Marketing between economic DEVELOPMENT and the current ECOLOGICAL CRISIS? Which companies are exemplary is this regard? Is YOURS?BUT MOST IMPORTANT: How do YOU understand/lead globalization?
METROPOLIS: 1927
