Keynote Flanders DC - Influencer Marketing Lab
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Transcript of Keynote Flanders DC - Influencer Marketing Lab
INFLUENCER MARKETINGBuilding your army of influencers
BUILDING AND SUSTAINING RELATIONS WITH RELEVANT, INFLUENTIAL AMBASSADORS
38% is blocking ads on desktop
25% is blocking ads on mobile
= loss of +40B euro in ad revenue for 2016
WHAT DO INFLUENCERS HAVE THAT ONLINE
BANNERING HAS LOST - OR BETTER - NEVER HAD?
Budgets are shifting
84% of consumers will take action based
on the reviews and recommendations of
trusted sources above all other forms of
advertising- Nielsen
1. KNOW WHO YOU ARE DEALING WITH
2. MARKET WITH THEM, DON’T MARKET TO THEM
3. MAKE REWARDS AND EXPECTATIONS VERY CLEAR
4. IT’S OKAY TO GUIDE THEM WHAT TO SAY
5. DON’T GET IN YOUR OWN WAY
the playbook
Are the rising group for the future
MICRO Avg. Engagement with 1.000 - 80.000 followers
2.4% - 4.5%
Will always be here
MACRO Avg. Engagement with
+80.000 followers
0.1%
SEGMENTED DIRECT IMMEDIATE TRANSPARANT
paving the way towards a developed influencer marketing environment in the Benelux