Influencer outreach
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Transcript of Influencer outreach
![Page 1: Influencer outreach](https://reader033.fdocuments.net/reader033/viewer/2022052523/55530293b4c9054e3f8b4735/html5/thumbnails/1.jpg)
Influencer Outreach
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the evolution of influence
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retailers vs. wholesalers
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3 Types of users
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followers
follow.
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click a button
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fans
cheer.
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share your story
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comment on your work
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move.
I n f l u e n c e r s
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Find your Influencers
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Look in your Current community
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Who Retweets & Mentions you?
make a twitter list
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Analyze their community does the community represent those who would be interested in your micro story
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Twitter search: hunger
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Send out a Survey or poll survey monkey or twitpoll
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Make A Meaningful Connection
Before you ask for anything
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Jeff picked up the phone
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Jennifer McKinney
Mother of 5
Lives in Minnesota
Occupation: Mommy Blogger
Value as an End User: $50 max per month
Value as a Retailer: 250,000 readers per month
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Case Study
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5,250 interactions on
facebook Over 1,200
tweets about the project
12 real time qik videos
41 videos uploaded
over 5,000 pictures uploaded
1.2 million impressions
Power of a phone call
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rethink influence
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Every project should start with this question …
“which influencer can we team up with?”
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What about you?