Journey and lessons from launching a new SaaS based marketing platform

Post on 15-Jan-2015

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The presentation by Kaboodle used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

Transcript of Journey and lessons from launching a new SaaS based marketing platform

Journey and lessons from launching a new SaaS based marketing platform

Kevin Freedman

My global advertising background

Marketing and Process!

Creative, Dynamic, Chaotic

Project Management and Collaboration

Document Storage and Collaboration

Enterprise Marketing Management

Alternatives

Introducing Kaboodle

Three Product Editions

The Dashboard

5 mistakes we made

5 things we got right

Enhancements coming soon

Thank you

Kevin Freedman