Journey and lessons from launching a new SaaS based marketing platform

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Journey and lessons from launching a new SaaS based marketing platform Kevin Freedman

description

The presentation by Kaboodle used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

Transcript of Journey and lessons from launching a new SaaS based marketing platform

Page 1: Journey and lessons from launching a new SaaS based marketing platform

Journey and lessons from launching a new SaaS based marketing platform

Kevin Freedman

Page 2: Journey and lessons from launching a new SaaS based marketing platform

My global advertising background

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Marketing and Process!

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Creative, Dynamic, Chaotic

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Project Management and Collaboration

Document Storage and Collaboration

Enterprise Marketing Management

Alternatives

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Introducing Kaboodle

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Three Product Editions

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The Dashboard

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5 mistakes we made

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5 things we got right

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Enhancements coming soon

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Thank you

Kevin Freedman