Joining the Dots

Kevin NelliesTwitter: @nellyagainOnline Manager Commonwealth Secretariat

An integrated communications strategy

To ensure consistency of message and the complementary use of media

What are the dots

Don’t start with the Technology

But make sure you have a

plan of your direction of travel!!!

Who are your audience what are their needs?

We know what the dots are what we want to achievewho we want to reach

But how do we join all these dots?

We need to Connect but also

Transact

To Connect we need good stories

Not just the websiteA digital strategy has 5 key online components

1. Corporate website2. Search3. Syndication4. Social5. mobile

And they are…

Syndication

And mobile…ouch

Last but certainly not least

Social

Now pick your tools - carefully

As there are lots of tools

Don’t forget your digital shadow

Transacting

Pyramid of Action

Drive Action

Be Authentic

Create Ownership

Be Relevant

Measure Everything

In Summary

1. Refine Objectives2. Identify Audiences3. Review Strategy and

Approach4. Pick the tools5. Report6. Reflection

And in the end

Why not follow me on twitter @nellyagain